'Accoje', which promotes natural Jeju cosmetics, participated in the 2024 Cosmoprof World Wide Bologna and sought to expand its global influence by promoting its own brand and new line 'Accoje'. Accoje participated in the exhibition for the second year in a row since last year and conducted order consultation and promotional activities targeting buyers and general visitors not only in Europe but also in the Middle East, Russia, and Ukraine. Accoje plans to focus on expanding brand awareness and building identity in the European market based on its participation in this exhibition. Accoje also…
APR has strengthened its eco-friendly management. This is to increase the sustainability of the beauty industry and participate in environmental protection. APR(CEO Kim Byeong-hoon) is pursuing various eco-friendly projects. We carry out activities to promote resource circulation by using eco-friendly materials. The company has launched a ‘Sustainable Medicube’ campaign starting in 2021. A reward of 300 won is paid for each empty bottle. This is leading to a voluntary environmental protection movement by consumers. A total of 40,000 empty bottles have been recovered as of March this year. The…
Manyo Factory will enter 300 Costco stores in the U.S. in July. The product available at Costco is the Manyo Factory ‘Pure Cleansing Oil’ duo set. Costco in the United States selected this product as a global strategic product. Witch Factory’s goal is to use Costco in the U.S. as a stepping stone to expand overseas. We are discussing opening Costco stores in Canada, Australia, the UK, France, Spain, and Taiwan. Manyo Factory’s sales in the U.S. market last year increased by 169% compared to the previous year. This is because sales of pure cleansing oil are increasing. Sales of cleansing produc
Dermafirm operated a booth at 'Cosmoprof Bologna 2024' held in Italy from March 21st to 23rd. DermaFirm set up an exclusive booth in the premium skin care area of this event. The brand was promoted to buyers from the Middle East, the United States, and Europe who are interested in derma skin care. The company conducted distribution consultations with buyers from around the world, including Europe, Egypt, Saudi Arabia, India, and Russia. We focused on introducing products that have been registered with the European CPNP (Cosmetic Products Notification Portal) and the British SCPN (Submit a Co
PFNature Co., Ltd. (CEO Ji-hye Yang), a company specializing in cosmetics R&D, OEM and ODM, participated in the '2024 Cosmoprof Bologna Beauty Expo' (hereinafter referred to as Cosmoprof Bologna) held in Bologna, Italy from the 21st to the 23rd. We opened a booth (22B-43) in the Korean pavilion and carried out activities to expand overseas markets. Cosmoprof Bologna, which has been attended by more than 2,000 cosmetics and beauty companies from 60 countries around the world every year since it was first held in 1967 and is visited by hundreds of thousands of visitors annually, boasts its a
APR (CEO Kim Byung-hoon) operated a Medicube pop-up store at 21 Spring Street, Soho, New York, USA from March 14th to 17th. Medicube New York pop-up store was decorated with the theme ‘Jelly-luJah! You glow’. It was decorated with fluffy cushions and balloons resembling pink gel cream. Vitality was expressed with pink lighting and flowers and jelly. Products on display include Medicube Booster Pro and Collagen Gel Cream. Booster Pro is a next-generation beauty device introduced in the United States in February. These products were experienced by approximately 3,500 visitors. About 2,000 custom
AHC selected actor Park Gyu-young as its brand model. Park Gyu-young, who has a confident and healthy appearance, was thought to be a good fit for AHC. We plan to renew the brand by promoting Park Gyu-young and her new products. The brand's goal is 'PRO, DERM, AESTHE'. Park Gyu-young showed off her flawless skin in the AHC brand video. Derma Science’s expertise was demonstrated in a mysterious future space. AHC will release the 'Deep Derma Science (Under my skin)' video filmed with Park Gyu-young on its official YouTube channel on the 27th. An AHC official said, “We plan to introduce Park Gyu-
LG Household & Health Care's (CEO Lee Jeong-ae) mini tattoo printer 'IMPRINTU' won the main prize in the product category at the world's most prestigious design contest, Germany's 'iF Design Award 2024'. The iF Design Award, hosted by the German iF International Forum, is considered one of the three most credible design awards in the world, along with Germany's 'Red Dot Design Award' and the US's 'IDEA Design Award'. The organizers gave high marks to Imprintu's minimalist exterior design. Imprintu is designed in a smooth, round shape in a highly visible neon yellow color to symbolize the i
APR (CEO Kim Byeong-hoon) operated a Medicube pop-up store at Moko Mall in Mongkok, Hong Kong from March 4th to 17th. The Hong Kong Medicube pop-up store was visited by an average of thousands of people per day. It proved its popularity by generating 1 billion won in sales in just 8 days. The store was decorated with the theme ‘Meet the new AGE-R product at Medicube House.’ The message was to experience professional-level skin care at home. The brand was promoted by highlighting the strengths of home beauty using Medicube. In particular, MediCube AGE-R ‘Booster Pro’ was introduced intensively.
DERMAFIRM held a launch event for ‘Cica AC’ at Vinpearl Landmark 81 in Ho Chi Minh City, Vietnam on the 7th. DERMAFIRM model Lee Dong-wook and about 150 Vietnamese influencers and distribution officials attended the Cica AC event. DERMAFIRM introduced its brand and products on this day. A talk show with CEO Han Yun-jae and Lee Dong-wook and a distribution awards ceremony were also held. Lee Dong-wook introduced a review of Derma Firm products. Cica AC is made from young centella asiatica leaves. Centella asiatica extract and centella asiatica exosomes soothe the skin. It comes in five types: t
Hair salon brand Ayunchae announced ‘2024 Spring/Summer Color & Style’. Ayunchae used ‘BE WELL BE BROWN’ as her slogan. She presented ‘The Color of Nature’, inspired by nature. We proposed a healthy brown look in collaboration with hair salon Lo’erb. You can enjoy the brown color with a free sensibility. Saddle Brown Creates a solid and stable atmosphere. It expresses the solid and unchanging trust of Mother Nature. The soft, red-free color conveys comfort. The naturally enveloping, abundant C-curl waves represent the strength of Saddle Brown. Orange Brown is characterized by luxurious and
Dr. G will be operating a pop-up store at Modi Shopping Mall in Shibuya, Japan until March 10th. Dr. G's pop-up store was decorated in mint color, which symbolizes SHINee. This is in conjunction with the SHINee concert held at Tokyo Dome from February 24th to 25th. This store introduces Dr. G’s representative products, exfoliation, moisturizing, and ultraviolet rays. Introducing Red Blemish and Black Snail, which have accumulated sales exceeding 50 million units. A space was also set up to experience sun care and cleansing products. Brand model SHINee photoshoot outfits were also displayed. Vi