The days are cold and the skin is dry. As the daily temperature difference increases, the skin complains of itchiness. An increasing number of people are looking for highly moisturizing cosmetics to strengthen their broken skin barrier. Aquarex 'Atojal Serazulin Repair Lotion' provides healthy care for rough and sensitive skin. Soothes and nourishes the skin. Cerazulin complex, a patented ingredient, strengthens the skin barrier. Cerazulin is composed of ceramide, amino acid, and guaiazulene. Ceramide acts as an adhesive that holds the skin barrier strong. Amino acids produce ceramide in the b
OliveYoung opens a foreigner-specialized store in Myeong-dong and seeks to attract Korean Wave tourists. OliveYoung introduces Myeongdong Town as a new global specialty store. It is characterized by increased convenience for foreigners to purchase and product diversity. The goal is to develop it into a ‘K-Beauty O2O (Online to offline) shopping platform’ that connects Olive Young’s global mall and stores. OliveYoung Myeongdong Town has an average of about 3,000 visitors per day. The store area is 1,157m2. It is the largest Olive Young store in Korea. About 90% of visiting customers are foreign
Big data company RSN introduced 'Lucy K-Beauty Insight' at the Dubai Beauty Expo held from October 30 to November 1. ‘LUCY K-BEAUTY INSIGHT’ is a cosmetics big data analysis service. Presents the functions, formulations, and colors of products preferred by consumers. △ Beauty trends △ Brand reputation △ Consumer reviews △ Product rankings, etc. are explained with visual materials. Overseas buyers can quickly identify popular brands and products in Korea. You can use this as an objective indicator for purchasing decisions to increase your business success rate. Dubai Beauty Expo is the Middle E
Dr. Jart selected K-pop group Enhypen as its brand model. We plan to promote the brand by launching a 'Repeat Sensitive Skin New Repair' campaign with ENHYPEN. Enhypen members demonstrate the process of solving problems with Cicapair™ products. Dr. Jart Cicapair™ keeps sensitive skin healthy. Cica complex and allantoin‧R-protector quickly improve damaged skin barrier. It combines Centella asiatica extract and Cool Sonic technology to provide a quick soothing effect. After launching in Korea and China in November, it will be introduced in the US and Europe in the first half of next year. Christ
Chanel will be holding a perfume masterclass in Seongsu-dong, Seoul from today (23rd) to April 21st next year. ‘Chanel Perfuming Master Class @Seongsu’ is located at 102 Yeonmujang-gil, Seongdong-gu. It is a space where consumers experience scents. Here, we introduce ‘Les Exclusives de Chanel’, which tells the story of Gabrielle Chanel. ‘Les Exclusives de Chanel’ is a collection that embodies the brand itself through scent. It consists of 17 monumental products that compile Chanel’s history and philosophy. Anyone can visit freely. In addition, the second floor showcases a variety of N°5, Chane
HNB Corporation participated in the 'Makeup in New York' expo held at the Javits Center in New York, USA from September 20th to 21st. ‘MakeUp in New York’ is a global B2B beauty event. Connects cosmetics and accessory suppliers with skincare and makeup brands. A variety of global beauty companies such as L’Oréal, Estee Lauder, and Sephora participated. At this year's event, about 4,500 visitors visited the booth. Analysis shows that the beauty market has improved since the coronavirus pandemic and the number of visitors has increased. At Makeup in New York, HNB Corporation focused on introduci
RSN (CEO Bae Seong-hwan) introduced the big data analysis service ‘Lucy K-Beauty Insight’. 'LUCY K-BEAUTY INSIGHT' analyzes industry trends and consumer trends based on big data. Presents products, functions, formulations, colors, etc. that consumers prefer. It also introduces brand reputation, product reviews, and market rankings as visual indicators. These data can be used in the areas of beauty companies' new product development, marketing and sales strategy establishment, and performance measurement. RSN will unveil this platform at the 'K-Beauty Expo' held at KINTEX in Gyeonggi Province s
Amos Professional Ayunche has released her fall hair color & style look book. The theme of this look book was ‘BE WELL BE BROWN’. It captures the languid and leisurely autumn atmosphere. We proposed a healthy brown hair color that can be enjoyed in everyday life. The hair color was created with ‘Ayunche Pro Art Vibe’. ‘Autumn BRICK’ is a popular and easy color to try. Brick brown with subtle red adds an autumn vibe. When styled with natural waves, it gives a mature beauty. It is a classic style that is consistently loved. 'Autumn SEPIA' is completed with a light olive color reflected in th
Four types of TirTir Mask Fit cushions sold 10 million units in Japan. This is the result of a battle with 72-hour durability in Japan, where humidity is high. In collaboration with Japanese platforms and influencers, Mask Fit was promoted to the rank of national cushion. In particular, the TirTir Mask Fit Red Cushion achieved cumulative sales of 4.39 million units in Japan. Cushions made by reflecting consumer opinions are also popular. △ Mask Fit Red Cushion △ Mask Fit Cushion △ Mask Fit All Cover Cushion ranked first in the Atocosme cushion foundation category. Q10 took first place overall…
BASF is starting full-scale operation of its ‘Uvinul A Plus’ production plant in Jinshan, China. BASF is expanding its Asian production base, focusing on the Jinsan plant. We plan to meet the growing demand for UV filters globally. The 'Uvinul® A Plus' factory produces high-quality filters used in ultraviolet (UVA) blockers. Uvinul A Plus is an organic UV protection ingredient. Blocks harmful UVA rays to the skin and protects the skin from free radicals. It comes in the form of oil-soluble granules and can be used in various formulations. No preservatives are added, and it shows high efficienc
Talithakoum × Jules ‘Girl Project’ selected influencer Jules as the brand model. Jules (Lee Joo-young) is evaluated as having an excellent beauty and fashion sense. She was very interested in underprivileged neighbors and engaged in various social activities. She is developing a 'girl project' with Jules, who has been a positive influence on Tali Dakum. The Girls Project is a social donation activity. Helping girls become healthy members of society. Just click ‘Like’ on Talithakoum’s official Instagram post. Talithakoum plans to deliver donations to the non-profit organization Green Trust when
Estee Lauder launches a breast cancer campaign in October. The company unveiled its breast cancer campaign slogan, ‘Beautifully united efforts to end breast cancer.’ Two pink ribbons symbolizing breast cancer were also introduced. This ribbon symbolizes the breast cancer eradication campaign that Estee Lauder has carried out for 31 years. Estee Lauder is distributing the breast cancer self-examination app ‘Pink Touch’ to citizens this month. In addition, in collaboration with the Korean Cancer Association, we support breast cancer education, surgery, and treatment. We will also hold an event t