'K-Beauty?' 'Beauty-K!' K-beauty-related reports from South America, on the opposite side of the globe, are attracting attention. Last year's export performance was $7.015 million, down 23.0% from $9.108 million in 2021, but the average annual growth rate for the five years from 2018 was 27%, Korean cosmetics blowing in Chile, K-beauty here. This is the report of the KOTRA Santiago Trade Center that they are targeting consumers with a separate brand called 'Beauty-K'. According to statistics from the Korea International Trade Association (KITA), Chile is a country that forms the third largest…
'700,000' '600%'. 700,000 is the number of new clean beauty brands that entered Tmall International in 2021. 600% is Tmall's clean beauty sales growth rate as of 2022. Now the world moves in an eco-friendly way. The clean beauty boom is also strong in China. In 2022, the overall sales volume of cosmetics in China declined by 4.5% in 10 years. On the other hand, overseas clean beauty brand sales increased by 26% compared to 2021. China accounts for about 36.5% of the global clean beauty market. The Chinese clean beauty market is led by the MZ generation. It has been found that young people in t
Reporter Jeong Yeon-sim, a local reporter in Türkiye <Second Scene> “Steal it. It is all yours.” This is the song that decorates the end of Kieslowski's film 'Decalogue 9/10'. If there is someone who is blind to you, if you want to steal your heart, how about paying attention to this flower? flower with bones. Thus, flowers that arouse the heart. A flower that resonates at 320 MHz. A flower that creates a vibe with its fragrance. it's a rose Roses are the oldest temptation in the world. 'Apply and drink' Let's play with roses Isparta, a city in southwestern Türkiye enchants us with its r
KOTRA Nagoya Office Report Japan's Generation Z, called 'digital natives'. One of the terms used to describe them is 'Taipa', an abbreviation for 'Time Performance'. Previously, the term 'Cospa' (Cost Performance), which has the same meaning as 'cost performance' used in Korea, was popular, but now Taipa, which indicates efficient use of time, has emerged. According to a survey conducted by Shibuya 109 Lab on 400 Japanese Gen Z men and women, 85% of them gave an answer that they watch videos while attaching importance to Taipa. The Japanese video advertising market in 2022 was 560.1 billion ye
A contribution by Joyce Kwon, chief consultant and CEO of Provision Consulting Group, who is active in the US, has been released through KOTRA regarding the "Cosmetics Regulation Modernization Act" (MoCRA) in the US, which will take effect on December 29th. The Korea Cosmetics Association (Chairman Suh Kyung-bae) has been providing information to domestic companies through webinars conducted by local experts in the US several times since the establishment of MoCRA in the United States and through the provision of self-acquired and analyzed data. This article by Joyce Kwon, senior consultant, r
KOTRA Paris Office Latest Report Market size France leads the latest cosmetics and fashion trends. France is the home country of L'Oreal, the world's largest cosmetics company. What are the latest product trends in the French cosmetics market? The French eye makeup product market trend report recently published by the KOTRA Paris Trade Center presents an analysis of the trend of the French eye makeup product market, which recorded a high growth rate after the pandemic, but has slowed down due to inflation that has blown around the world, and the future outlook. As of the end of 2021, sales in…
With the virtual end of COVID-19, attention is growing on the growth of the US eye makeup market. The eye makeup market is regarded as an important type of cosmetics market. Demand for eye makeup products is driven by several factors, such as △ changing fashion trends, △ heightened awareness of beauty products, and △ the growth of the entertainment industry. The recent report of KOTRA's US trade office in Washington is interesting, saying that the entire cosmetics market in the US is expected to continue to grow in the future, and the eye makeup market is expected to play an important role in…