APR has strengthened its eco-friendly management. This is to increase the sustainability of the beauty industry and participate in environmental protection.

APR(CEO Kim Byeong-hoon) is pursuing various eco-friendly projects. We carry out activities to promote resource circulation by using eco-friendly materials.

The company has launched a ‘Sustainable Medicube’ campaign starting in 2021. A reward of 300 won is paid for each empty bottle. This is leading to a voluntary environmental protection movement by consumers. A total of 40,000 empty bottles have been recovered as of March this year. The reward points paid out exceeded 12 million won. The collected empty bottles are recycled to reduce environmental pollution.

APR also changed the cushioning materials to eco-friendly materials. 100% recyclable paper boxes are used as cushioning materials. Soy ink and Forest Stewardship Council (FSC) certified packaging materials were applied to some product packages. Through this, we are contributing to sustainable forest resource management.

This company strives to spread value consumption by developing vegan products. April Skin presents cosmetics that exclude animal ingredients. The main products have obtained French ‘EVE VEGAN’ certification.

APR recommends using an in-house tumbler. Employees reduce the use of disposable products and practice environmental protection in their daily lives.

An APR official said, “Eco-friendly management is essential in the beauty industry. “We are exploring various strategies such as vegan certification, plastic reduction, and launching refill products,” he said.