Sungshin Women's University will hold the '10th Exhibition' for a week from May 22nd to 28th. It is in Exhibition Room 4, Building B, on the first basement floor of Sungshin Women’s University’s Mia Unjeong Green Campus in Seoul. The '10th Exhibition' is co-hosted by the Department of Beauty Industry at the Graduate School of Sungshin Women's University, the Graduate School of Beauty Convergence, and the Korean Society of Cosmetics and Aesthetics. This exhibition reinterpreted 20th century aesthetics under the theme of 'hallucination'. We propose a new journey to explore the history and aesthe
OliveYoung is holding a health product exhibition, ‘AllYoung Health Dive’. ‘AllYoung Health Dive’ is an event that specially sells health-related products such as slimming and oral products. It will be held three times in May, August, and November at OliveYoung online and offline. The first AllYoung Health Dive will be held from May 1 to 7. Under the theme of ‘Slim Beauty & Healthy Smile’, we introduce slimming (diet) and oral products. We suggest products based on keywords related to daily health concerns. Participating brands include Vital Beauty, grn+, Dentiste, and Yusi Mall. OliveYoun
Unilever's cleansing brand Ponds selected Natty, a member of the girl group Kiss of Life, as its brand model. Natty attracted attention as she was evaluated as a ‘complete rookie’ right after her debut. She communicates with the public through her charismatic, confident appearance and positive image. Ponds and Natty filmed an advertisement with the theme of ‘All different makeup, only hypoallergenic cleansing’. It contains the message, 'No matter what makeup you wear, Pond's gently removes it with a hypoallergenic effect.' Natty attracted attention for her bright and energetic appearance on se
L'Oréal Korea held a spring outing with students with autism on the 25th. 150 executives and employees of this company visited Lotte World in Jamsil, Seoul, along with 180 students from Milal School. Milal School kindergarten, elementary, middle, high, and college students had a meaningful time together. On the 26th, the East Asia Maritime Community ocean and beach cleanup activities were carried out. 250 L’Oréal Korea employees collected 1 ton of trash from Silmido, Incheon. This event is part of the ‘Water Lover Campaign’ that Biotherm has been running since 2020. Samuel Du Retail, CEO of L’
Naver's beauty brand Amuse is entering the Japanese goods market. AMUSE is a strategy to target Japanese consumers with unique goods inspired by cosmetics. The company is partnering with Japanese distributor Pan Pacific International to introduce goods for the Japanese market. Pan Pacific is the company that operates Don Quijote in Japan. Amuse goods will be sold at Kirakira Donki, a store specializing in Generation Z. Starting with Kirakira Donki Yokohama World Porters branch on the 23rd, it will expand to 130 locations. Items available include ‘Kirakira Amuse’ pouches and bags. Amuse’s emoti
AmorePacific is holding the ‘Eoseungsaeng Oreum, Walking in Nature’ exhibition at storyA Busan from today (26th) to May 19th (Sunday). This exhibition is held in collaboration with the Innisfree Collection Foundation. It was prepared to promote the value of Jeju Eoseungsaeng Oreum. Eoseungsaeng Oreum is the second largest volcano in Jeju at 1,169 meters above sea level. It has a longer history than Hallasan Mountain. It is called the concentration of Jeju's ecosystem because a variety of vegetation is distributed at high altitudes. The exhibition was planned around the book ‘Eoseungsaeng Oreum
Welcos (CEO Kim Young-don) introduced ‘Frudia Green Grape Pore Control Cream’ throughout the United States. This is through the beauty box of the beauty fashion magazine Allure. Allure provides a beauty box to its members. We selected products that have been tested and reviewed by beauty experts. Frudia Green Grape Cream was selected as the best product of the month by Allure. It received high scores in skin moisturization and pore management. Green Grape Pore Control Cream contains vegan tannin and anti-sebum skin patented ingredients. Keeps pores tight and elastic. The sherbet formulation tu
VT Cosmetics unveiled ‘PDRN Niddle Shot’ for the first time at CJ On Style on April 7. PDRN Niddle Shot was sold out in this broadcast. This product embodies the principle of ‘Riddle Shot’. It combines PDRN extracted from cica Niddle and wild ginseng to provide radiance to the skin. The absorption rate was increased by making the cica needle 14 times thinner than the pore. VT Cosmetics said, “Niddle Shot helps you enjoy home care at a reasonable price. Following the Niddle Shot, PDRN Niddle Shot was developed. “We will expand sales by promoting quality to domestic and international consumers,”
TirTir selected The Boyz member Hyeonjae as a model. The Boyz is currently working as a dancer and vocalist and is recognized for its skills. We plan to promote Hyunjae and the brand that exudes diverse charms. Currently, she shows off her flawless skin in the TirTir pictorial. Various facial expressions were created under the theme of ‘Tirtir, who is always with us in our daily lives.’ Products were introduced according to four themes: dandy, chic, lovely, and natural. He plans to introduce TirTir △ Mask Fit Cushion △ Mask Fit Tone Up △ My Glow Watery Glow BB Cream. ‘Mask Fit Red Cushion’ has
Memebox has entered the U.S. TikTok Shop. Memebox (CEO Ha Hyeong-seok) is planning to use the United States as a stepping stone to increase its presence in the global beauty market. The company's flagship brand, KAJA, began TikTok marketing in 2018. We produce TikTok short-form content to promote major products such as ‘Dewey Bar’. Kaja is a makeup brand created by Memebox and Sephora in 2018. It was introduced at the Sephora Senayan City branch in Indonesia. The product will be sold at a total of 17 Sephora locations by May 2025. I'm Me Me is popular in Taiwan. ‘Wonder Lasting Cushion’ ranked
'Accoje', which promotes natural Jeju cosmetics, participated in the 2024 Cosmoprof World Wide Bologna and sought to expand its global influence by promoting its own brand and new line 'Accoje'. Accoje participated in the exhibition for the second year in a row since last year and conducted order consultation and promotional activities targeting buyers and general visitors not only in Europe but also in the Middle East, Russia, and Ukraine. Accoje plans to focus on expanding brand awareness and building identity in the European market based on its participation in this exhibition. Accoje also…
The Ministry of Food and Drug Safety (Director Yoo-kyung Oh, www.mfds.go.kr ) held the first workshop of the year of the 'Jump Up K-Cosmetic Council' (Chairman Jae-ho Yeon, hereinafter referred to as the Council) on the 5th, with participants from the Ministry of Food and Drug Safety, industry, related associations, and related organizations. It was held at the Lotte Hotel (Eulji-ro, Seoul) with about 80 people including institutional experts participating and discussed the setting and measures for regulatory innovation that the cosmetics industry can experience. The council is a public-privat