APR (CEO Kim Byung-hoon) operated a Medicube pop-up store at 21 Spring Street, Soho, New York, USA from March 14th to 17th.

Medicube New York pop-up store was decorated with the theme ‘Jelly-luJah! You glow’. It was decorated with fluffy cushions and balloons resembling pink gel cream. Vitality was expressed with pink lighting and flowers and jelly.

Products on display include Medicube Booster Pro and Collagen Gel Cream. Booster Pro is a next-generation beauty device introduced in the United States in February.

These products were experienced by approximately 3,500 visitors. About 2,000 customers made advance reservations, showing interest in Medicube. Medicube announced that it recorded average daily sales of 100 million won.

Visitors showed great interest in Medicube AGER beauty devices and cosmetics. The skin care effectiveness was confirmed by using Booster Pro's six skin care functions. I felt that skin absorption rate and moisturizing sensation increased when beauty devices and cosmetics were used together.

About 50 beauty influencers, including Jasmin Saario, also visited the store. They carefully examined beauty devices and cosmetics and shared their reviews on social media.

An APR official said, “The United States ranked first in overseas sales last year. The popularity of beauty devices is expected to continue this year as well. “We will introduce our products to the US market, which has high growth potential.”