PFNature Co., Ltd. (CEO Ji-hye Yang), a company specializing in cosmetics R&D, OEM and ODM, participated in the '2024 Cosmoprof Bologna Beauty Expo' (hereinafter referred to as Cosmoprof Bologna) held in Bologna, Italy from the 21st to the 23rd. We opened a booth (22B-43) in the Korean pavilion and carried out activities to expand overseas markets.

Cosmoprof Bologna, which has been attended by more than 2,000 cosmetics and beauty companies from 60 countries around the world every year since it was first held in 1967 and is visited by hundreds of thousands of visitors annually, boasts its authority as the world's largest specialized exhibition for the cosmetics and beauty industry. do.

Prior to participating in this exhibition, PFNature Co., Ltd. formed a separate dedicated team and underwent preparatory work to expand its influence not only in the domestic market but also in overseas markets.

We strengthen our status as a specialized company that develops and supplies products in all categories, including skin care, hair, body, and functional cosmetics, while providing consultation to develop new markets and secure channels by introducing flagship products and new formulations using nature-friendly ingredients. , caught the attention and attention of overseas buyers.

In particular, in addition to Italy and Europe, where the exhibition was held, the company used a business expansion strategy that included promoting the company and products as well as discovering new buyers targeting buyers from various countries and regions such as the Middle East and Asia.

A company representative who participated in Cosmoprof Hong Kong, Asia's largest cosmetics and beauty exhibition last year, said, "The status of K-beauty felt in Europe is at a level that exceeds expectations," and added, "We received a positive response from local and overseas buyers through participation in this exhibition. “By leading the way, we have confirmed that we can not only achieve export performance exceeding last year’s performance, but also take one step closer to targeting the global market that PF Nature Co., Ltd. is planning.”

In particular, this exhibition was able to lay the foundation for solidifying its status as a global beauty company beyond K-beauty through promotion and consultation activities for new products in various categories independently developed at the exhibition site and responses targeting potential customers. It is an evaluation of the performance of participation.