Miseenscène, a professional hair fashion brand, selected SM Entertainment's group aespa as its global ambassador. Together with Espa, which is loved for its attractive visuals and unique stages, we are solidifying our global position as a hair fashion brand. Since its debut, Aespa has established itself as a global hitmaker by creating a strong explosive syndrome with each album. It is judged that Mise-en-scène's brand identity is consistent with Mise-en-scène's brand identity, with a strong independent life and confidence starting from me, which can be called the Espa worldview, and that the…
Hair brand Vodana has selected actress Go Yoon-jeong as its model. This is because Go Yoon-jeong's honest and lovely appearance suits the brand well. Go Yoon-jeong performed passionately in the Disney Plus blockbuster 'Moving', as well as the dramas 'Hwanmoon' and 'Lee Jae, I'm Dying Soon'. With her stable acting skills and various charms, she is active in dramas, movies, and advertisements. Vodana presented three types of ‘kitsch pink flat iron’ with Go Yoon-jeong. These products include △ 'Plain flat iron' that is comfortable to use, △ 'Soft bar flat iron' that creates a sensuous style with…
Last year, Cosmecca Korea (CEO Im-rae Cho and Eun-hee Park) achieved sales of KRW 470.7 billion, operating profit of KRW 49.2 billion, and net profit of KRW 33.6 billion (based on consolidated financial statements), achieving its highest performance since its inception. Cosmecca Korea's sales last year, as revealed through public disclosure, increased 17.9% from the previous year's 399.4 billion won. Operating profit increased 374.2% from 10.4 billion won last year. The operating profit ratio recorded 10.4%, an increase of 7.8 percentage points compared to 2.6% the previous year. A company off
Atopalm's three types of cosmetics for infants and children have completed registration with China's National Medical Products Administration (NMPA). NMPA registered products include △ ML Baby Lotion △ ML Baby Cream △ Top to Toe Baby Wash. Atopalm was evaluated as having proven the sanitary safety of its products in China. The goal is to increase market share in the Chinese children's cosmetics market. China has promulgated the 2021 ‘Infant and Children’s Cosmetics Supervision and Management Regulations’. To sell infant and children's cosmetics in China, you must go through strict procedures.…
Cosmecca Korea (CEO Im-rae Cho and Eun-hee Park), which aims to become a cosmetics OGM company, is beginning to target the U.S. cosmetics market in earnest. Cosmecca Korea announced that it will strengthen its position in the U.S. cosmetics market by developing a 'First Mover' strategy through its subsidiary Inglewood Lab. To this end, Inglewood Lab (CEO Hyun-cheol Cho) participated in 'MakeUp in Los Angeles 2024' held at the LA Convention Center in the United States on the 14th and 15th and carried out all-round activities. This exhibition, in which about 140 global companies participated, ad
CFCO Co., Ltd. (CEO Kim Ki-jeong), a cosmetics licensing, import, and trade consulting company, obtained a patent on the 7th for an external composition for skin using Dokdo Elaeagnus machophylla Thunb. as its core ingredient. This patent, which came to fruition through the research and development activities of CFCO Co., Ltd.'s corporate research institute, is for a composition for topical skin use using barley plants that grow naturally in Dokdo, and has the following benefits: △ preventing skin wrinkles △ improving elasticity △ strengthening skin moisturization △ improving sebum production,
Derma Firm is introducing The Peptide Serum and Cream at the duty-free shop on T’way Air international flights. The Peptide Serum/Cream is a wrinkle-improving functional cosmetic. Contains peptide, an anti-aging ingredient, to make skin elastic. Hyal-Lift Peptide™ purified and synthesized at ‘Peptide LAB’, a derma firm research institute, manages signs of skin aging. The Peptide Wrinkle Serum provides elasticity up to the 10th layer of the skin and provides a rejuvenating effect. It provides an improvement in future wrinkles and a lifting effect. This product, '2023 Intercharm Korea Improves s
NatureRepublic (CEO Jeong Un-ho) opens a store in Dubai Mall and targets the Middle East market. NatureRepublic Dubai branch is 119㎡ (approximately 38 pyeong) in size. It was decorated with a high-efficacy naturalism concept. The representative product is ‘Soothing & Moisture Aloe Vera Soothing Gel’. It has excellent skin soothing effect and is highly cost-effective. It has become the brand's bestseller and has recorded cumulative sales of 160 million units. It is expected to become popular in the Middle East as it can be used from the face to the body. Makeup products also attracted atten
AllGrace (CEO Kim Kang-il) joined hands with City Duty Free to launch a K-beauty select store at Incheon International Airport T1 Passenger Terminal. The store will officially open in early March after its tentative opening on January 17th. The K-Beauty editorial store introduces about 100 indie brands that are attracting attention at home and abroad. About 10 famous influencer brands will also enter the store. You can try out brands sold online in person and then purchase them. AI skin measurement service is also provided. After a 30-second skin diagnosis, cosmetics tailored to the individual
Olive International (CEO Jin-ho Lee) announced that it recorded sales of 60.8 billion won last year. This is a 48% increase compared to 2022 sales of 21 billion won. This company operates beauty brand ingredient editor, Milk Touch, B Project, Mommy Care, and Sea Moment. It also owns daily necessities brands Kkeot Store and Namu Factory. Olive International analyzed that its performance improved last year as overseas beauty sales increased. In particular, the growth of ingredient editors was notable. Ingredient Editor is a basic cosmetics brand that promotes ‘ingredient first’ principles. We of
Lush Korea (CEO Woo Mi-ryeong) opened a spa store on the 4th floor of Starfield Suwon. This is the third spa shop following the Apgujeong and Gyeongnidan-gil branches. At Lush Suwon Spa, you can enjoy products and spa at the same time. ‘Consultation Bar’ is a product experience space. The spa opens on the 30th of this month. It offers spa treatments inspired by the nature of the British countryside. The representative spa menu is ‘New Synestizia’. Recommend products based on the customer’s emotional state. It then awakens the five senses and helps restore the inner self. Lush Korea is holding…
3CE is expanding domestic and overseas distribution to capture consumers in their 20s and 30s. 3CE has opened stores in Naver Store, Olive Young Online Mall, KakaoTalk Gift, Beauty Curly, Musinsa Store, and ZigZag. Popular products are sold in 16 domestic online malls. Thanks to this, 3CE ranked first in sales in the K-beauty makeup category in KakaoTalk Gifting in 2023. Offline stores such as Aulo Olive Young, Chicor, and duty-free stores have also increased. Olive Young's 3CE 'Blur Matte Lipstick' recorded high sales last year. An aggressive sales strategy is also being implemented in China.