Isoi filmed an advertisement with actress Kim Min-ha as the face of the brand. Kim Min-ha made her name known by appearing in the drama Pachinko. She took on the role of a wise man and transformed into a pure and confident character. Isoi judged that Kim Min-ha's image matched well with the direction the brand was pursuing. I thought that the image of someone who is not perfect but has a strong sense of self and accepts even their own flaws matches the brand. Isoi is launching a new campaign with Kim Min-ha, ‘Reveal your bare face.’ The advertising video contains Kim Min-ha delivering a messag
Lush Korea opened its Myeong-dong branch in Seoul on the 22nd. It is located on Myeongdong 8-gil, which connects Myeongdong Jungang-gil and Myeongdong Station. Lush Korea will be hiring senior part-timers at this store starting in October. Two employees, aged 55 and 62, will greet customers. Lush Myeongdong branch used recycled plastic sheets for all furniture. Bath Digital Demo Zone was set up. Consumers can experience Lush Bath products in an eco-friendly way. The company is strengthening diversity and inclusion. It is believed that these factors increase organizational members’ satisfaction
Manyo Factory selected actress Choi Hee-jin as its brand model. This is because Choi Hee-jin's fresh and vibrant image is considered to be consistent with the naturalistic functional cosmetics Witch Factory. Manyo Factory filmed a pictorial for Choi Hee-jin and Pantetoin products. The moment you feel dry skin in your daily life, Panthetoin product solves the problem. Panthetoin is Manyo Factory’s moisturizing skin care line. Panthetoin™, a mixture of panthenol and ectoin in a 4:1 ratio, moisturizes the skin. The representative product, pantetoin cream, keeps dry skin soft and shiny. Moisturizi
L'Oréal Korea will be holding the 'L'Oréal North Asia Beauty Triangle Summit' on Friday the 22nd. It will be held on the main stage of Art Hall 1, Dongdaemun Design Plaza, Seoul for two hours starting at 4 p.m. ‘L’Oréal North Asia Beauty Triangle Summit’ is a side event of ‘2023 Seoul Beauty Week’. L'Oréal Korea looks at North Asia and presents . It was prepared to present the vision of and share the L’Oréal Group’s insights on North Asia. The presentation topics include △ beauty trends in Korea, China, and Japan △ product innovation inspired by Korea △ co-creation of the beauty triangle. Samu
Santa Maria Novella will open a Medici Garden pop-up store at Teddy's Oven, a cafe in Seongsu-dong, Seoul, until the 16th. It is from 11 am to 8 pm. This store presents the Medici Garden Collection, Santa Maria Novella's first eau de parfum. This perfume was inspired by plants and flowers left in the Medici family records. Magnolia, iris, and jasmine, which filled the Medici family's secret garden, and bizarre, a mysterious fruit, were used as raw materials. The Medici Garden collection includes 4 types: △ Citrus-scented ‘Bizarre Eau de Parfum’ △ Gorgeous and heavy ‘Magnolia Eau de Parfum’ △ ‘
Amorepacific, which has recently been increasing its presence in the North American market, including the United States, is strengthening its contact with Mexican consumers by introducing the premium beauty brand Laneige. Laneige began selling more than 20 products through Mexico's Sephora e-commerce channel on the 8th. Starting on the 22nd, it will also be sold at 36 Sephora offline stores across Mexico. To commemorate the launch in Mexico, we have prepared various promotions, including free samples. Amorepacific said, “Recently, Laneige has been recognized for its innovative technology not o
The value consumption craze is strong, especially among the MZ generation. Eco-friendly, animal welfare, and carbon-neutral consumption are the trends. Harmless and sustainable life. ‘Zero waste’ is at the pinnacle of this. Recently, the beauty industry is moving toward zero waste. Remove packaging material, remove purified water, and compress. Getting closer to the essence. Zero waste cosmetics pursue circulation through subtraction (-). This is why the environmentally friendly generation, who worry about ‘how to dispose of them properly,’ prefer zero-waste cosmetics. KPT ‘Dive to Green Pure…
Witch Factory selected Japanese actor Kentaro Sakaguchi as its brand model. Kentaro Sakaguchi will be working as a model for Manyo Factory in Japan starting in October. He is a popular actor with a wide fan base. He appeared in various dramas and movies and was recognized for his acting skills. He played a passionate role as a detective in the Japanese remake of the 2018 Korean drama 'Signal'. Manyo Factory believed that Kentaro Sakaguchi’s clear and refreshing image suited the brand well. It is judged to be consistent with the concept of ‘Galac Niacin 2.0 Essence’, a popular Japanese product.
Dongwha Pharmaceutical's beauty brand Fushidine has opened a store in Olive Young's online mall. Fusidyne is a highly effective microbiome dermacare brand. Solve skin problems and pledge to make a definite change. Fusidyne products contain Dongwha Pharmaceutical’s proprietary active ingredient, Fushiderm™. Fucidum was developed by fermenting ‘Fucidium cochineum’, a microbiome extracted from soil. Dongwha Pharmaceutical presented a special set to commemorate the opening of Olive Young. The ‘Fusidyne Derma Trouble’ and ‘Fushid Cream’ sets are sold for a limited time. The company said, “We will w
Lotte Duty Free Shop has set out to win a big deal in China. Lotte Duty Free Shop invited about 130 Chinese travel agency representatives to its Myeongdong main store on the 6th. On the 5th, an information session was held for about 200 Chinese language guides. The Chinese travel agency delegation boarded the ‘Shang Shui Lan’ passenger ship at Yantai Port in Shandong Province and called at Incheon Port on the 5th. The delegation consisted of officials from more than 100 agents, including the China Travel Industry Association and Straits International Travel Agency. They are a family tour group
APR Medicube opened a store on the first floor of Hyundai Department Store Pangyo Branch on August 22nd. Medicube plans to promote cosmetics and beauty devices at the brand's first offline permanent store. The Medicube store is located in the beauty corner on the first floor in front of the department store entrance. It sells cosmetics and beauty equipment Medicube AGE-R. This store displayed Medicube products, famous for ‘Yoo Jae-seok cosmetics.’ You can also find AGE-R beauty devices such as △ Derma EMS △ Usera Deep Shot △ ATS Air Shot △ Booster Healer △ Eye Shot △ Body Shot. A limited editi
Daebong LS (CEO Park Jin-oh), a company specializing in the R&D and production of cosmetics materials and raw materials, is a company carrying out research tasks for multi-year mid-sized project R&BD development project by Korea Industrial Complex Corporation with 'high-functional cosmetic material for skin barrier function recovery using biomedical technology' was selected for Daebong LS will form a consortium with UCL and Cupick Bio to carry out the project for two years from October to September 2025. The total R&D cost is about 800 million won. Daebong LS has been concentrating