Dermafirm operated a booth at 'Cosmoprof Bologna 2024' held in Italy from March 21st to 23rd.

DermaFirm set up an exclusive booth in the premium skin care area of ​​this event. The brand was promoted to buyers from the Middle East, the United States, and Europe who are interested in derma skin care.

The company conducted distribution consultations with buyers from around the world, including Europe, Egypt, Saudi Arabia, India, and Russia.

We focused on introducing products that have been registered with the European CPNP (Cosmetic Products Notification Portal) and the British SCPN (Submit a Cosmetic Product Notification).

Overseas buyers expressed interest in ‘Soothing Repair R4’ and ‘RX’ products, which have excellent skin soothing and improving effects.

Jeong Jae-geun, Executive Director of DermaFirm’s Overseas Business Strategy, said, “The European beauty market is a fierce competition between global brands. Native European brands and premium American and Japanese brands dominated the market. “By participating in this exhibition, we sought opportunities to enter the European market as well as emerging markets such as the Middle East and Asia.”