VT Cosmetics unveiled ‘PDRN Niddle Shot’ for the first time at CJ On Style on April 7. PDRN Niddle Shot was sold out in this broadcast. This product embodies the principle of ‘Riddle Shot’. It combines PDRN extracted from cica Niddle and wild ginseng to provide radiance to the skin. The absorption rate was increased by making the cica needle 14 times thinner than the pore. VT Cosmetics said, “Niddle Shot helps you enjoy home care at a reasonable price. Following the Niddle Shot, PDRN Niddle Shot was developed. “We will expand sales by promoting quality to domestic and international consumers,”
TirTir selected The Boyz member Hyeonjae as a model. The Boyz is currently working as a dancer and vocalist and is recognized for its skills. We plan to promote Hyunjae and the brand that exudes diverse charms. Currently, she shows off her flawless skin in the TirTir pictorial. Various facial expressions were created under the theme of ‘Tirtir, who is always with us in our daily lives.’ Products were introduced according to four themes: dandy, chic, lovely, and natural. He plans to introduce TirTir △ Mask Fit Cushion △ Mask Fit Tone Up △ My Glow Watery Glow BB Cream. ‘Mask Fit Red Cushion’ has
Memebox has entered the U.S. TikTok Shop. Memebox (CEO Ha Hyeong-seok) is planning to use the United States as a stepping stone to increase its presence in the global beauty market. The company's flagship brand, KAJA, began TikTok marketing in 2018. We produce TikTok short-form content to promote major products such as ‘Dewey Bar’. Kaja is a makeup brand created by Memebox and Sephora in 2018. It was introduced at the Sephora Senayan City branch in Indonesia. The product will be sold at a total of 17 Sephora locations by May 2025. I'm Me Me is popular in Taiwan. ‘Wonder Lasting Cushion’ ranked
'Accoje', which promotes natural Jeju cosmetics, participated in the 2024 Cosmoprof World Wide Bologna and sought to expand its global influence by promoting its own brand and new line 'Accoje'. Accoje participated in the exhibition for the second year in a row since last year and conducted order consultation and promotional activities targeting buyers and general visitors not only in Europe but also in the Middle East, Russia, and Ukraine. Accoje plans to focus on expanding brand awareness and building identity in the European market based on its participation in this exhibition. Accoje also…
The Ministry of Food and Drug Safety (Director Yoo-kyung Oh, www.mfds.go.kr ) held the first workshop of the year of the 'Jump Up K-Cosmetic Council' (Chairman Jae-ho Yeon, hereinafter referred to as the Council) on the 5th, with participants from the Ministry of Food and Drug Safety, industry, related associations, and related organizations. It was held at the Lotte Hotel (Eulji-ro, Seoul) with about 80 people including institutional experts participating and discussed the setting and measures for regulatory innovation that the cosmetics industry can experience. The council is a public-privat
APR has strengthened its eco-friendly management. This is to increase the sustainability of the beauty industry and participate in environmental protection. APR(CEO Kim Byeong-hoon) is pursuing various eco-friendly projects. We carry out activities to promote resource circulation by using eco-friendly materials. The company has launched a ‘Sustainable Medicube’ campaign starting in 2021. A reward of 300 won is paid for each empty bottle. This is leading to a voluntary environmental protection movement by consumers. A total of 40,000 empty bottles have been recovered as of March this year. The…
Manyo Factory will enter 300 Costco stores in the U.S. in July. The product available at Costco is the Manyo Factory ‘Pure Cleansing Oil’ duo set. Costco in the United States selected this product as a global strategic product. Witch Factory’s goal is to use Costco in the U.S. as a stepping stone to expand overseas. We are discussing opening Costco stores in Canada, Australia, the UK, France, Spain, and Taiwan. Manyo Factory’s sales in the U.S. market last year increased by 169% compared to the previous year. This is because sales of pure cleansing oil are increasing. Sales of cleansing produc
Dermafirm operated a booth at 'Cosmoprof Bologna 2024' held in Italy from March 21st to 23rd. DermaFirm set up an exclusive booth in the premium skin care area of this event. The brand was promoted to buyers from the Middle East, the United States, and Europe who are interested in derma skin care. The company conducted distribution consultations with buyers from around the world, including Europe, Egypt, Saudi Arabia, India, and Russia. We focused on introducing products that have been registered with the European CPNP (Cosmetic Products Notification Portal) and the British SCPN (Submit a Co
PFNature Co., Ltd. (CEO Ji-hye Yang), a company specializing in cosmetics R&D, OEM and ODM, participated in the '2024 Cosmoprof Bologna Beauty Expo' (hereinafter referred to as Cosmoprof Bologna) held in Bologna, Italy from the 21st to the 23rd. We opened a booth (22B-43) in the Korean pavilion and carried out activities to expand overseas markets. Cosmoprof Bologna, which has been attended by more than 2,000 cosmetics and beauty companies from 60 countries around the world every year since it was first held in 1967 and is visited by hundreds of thousands of visitors annually, boasts its a
@Cosme joins hands with Glowpick to grow K-beauty. Istyle, a Japanese company that operates At Cosme, operates Glow Days and K-beauty training programs. The company is forming a K-beauty team and supporting the growth of brands that are initially entering Japan. The strategy is to create a success story by introducing a competitive beauty brand to Japan. The first event is the ‘Japan’s first K-beauty special’ special exhibition. During the month of April, At Cosme will introduce three brands, Narca, Koper, and Odd Type, at stores and apps in Tokyo and Osaka, Japan. Atcosme is an app that allow
APR (CEO Kim Byung-hoon) operated a Medicube pop-up store at 21 Spring Street, Soho, New York, USA from March 14th to 17th. Medicube New York pop-up store was decorated with the theme ‘Jelly-luJah! You glow’. It was decorated with fluffy cushions and balloons resembling pink gel cream. Vitality was expressed with pink lighting and flowers and jelly. Products on display include Medicube Booster Pro and Collagen Gel Cream. Booster Pro is a next-generation beauty device introduced in the United States in February. These products were experienced by approximately 3,500 visitors. About 2,000 custom
AHC selected actor Park Gyu-young as its brand model. Park Gyu-young, who has a confident and healthy appearance, was thought to be a good fit for AHC. We plan to renew the brand by promoting Park Gyu-young and her new products. The brand's goal is 'PRO, DERM, AESTHE'. Park Gyu-young showed off her flawless skin in the AHC brand video. Derma Science’s expertise was demonstrated in a mysterious future space. AHC will release the 'Deep Derma Science (Under my skin)' video filmed with Park Gyu-young on its official YouTube channel on the 27th. An AHC official said, “We plan to introduce Park Gyu-