Memebox has entered the U.S. TikTok Shop.

Memebox (CEO Ha Hyeong-seok) is planning to use the United States as a stepping stone to increase its presence in the global beauty market.

The company's flagship brand, KAJA, began TikTok marketing in 2018. We produce TikTok short-form content to promote major products such as ‘Dewey Bar’.

Kaja is a makeup brand created by Memebox and Sephora in 2018. It was introduced at the Sephora Senayan City branch in Indonesia. The product will be sold at a total of 17 Sephora locations by May 2025.

I'm Me Me is popular in Taiwan. ‘Wonder Lasting Cushion’ ranked first in the cushion category in the Taiwanese beauty market. The 'Velvet Cushion' with excellent coverage and durability and the 'Cover Cushion' with an emphasis on moisture are strong.

You can purchase products in real time on TikTok Shop. The products exposed by the creator in the content are connected to the purchase function.

ByteDance opened TikTok Shops in China, Indonesia, Malaysia, Singapore, Philippines, Vietnam, Thailand, and the UK in 2021. It entered the US in August 2023. ByteDance's revenue from operating TikTok Shop last year was $4.4 billion (5.8 trillion won).

Memebox said, “We established a U.S. branch in January 2014 and have been pioneering the market. We plan to use TikTok Shop to expand sales in the United States. “We will make it popular by combining American products and content,” he said.

This company plans to expand into Southeast Asia, including Vietnam, Malaysia, and Singapore, following the United States this year.

Memebox is a foreign company headquartered in San Francisco, USA. Attracted more than $200 million in venture investment from Silicon Valley. Products were sold on Amazon, Ulta Beauty, Macy's, and Nordstrom Rack in the United States.