With more than 32,000 responsible cosmetics distributors and 4,500 manufacturers and distributors, the heyday of the K-cosmetics industry has literally an opportunity to shine once again. The '2nd K-Cosmetics OEM/ODM Exhibition', where Korea's cosmetics industry can reaffirm its competitiveness in the global market, will be held from July 24th to 26th at the C, D, E Hall exhibition hall in COEX, Seoul. Last year, 'Inter cosOEMtec', held by Cosmorning with the catchphrase 'K-cosmetics OEM/ODM heading to the world', was held simultaneously with Intercharm Korea during the same period and at the…
Cosmax, a global cosmetics research, development and production (ODM) company, is taking steps to target emerging overseas markets as soon as this season opens. Cosmax, which established a task force (TF) team last year to target major overseas emerging countries, began operating it in earnest this year and began expanding its global customer base. Last year, Cosmax established and operated a TF team for emerging countries in four regions, including the Middle East, South America, India, and Africa, and began securing customers in each region, and announced plans to further strengthen these ac
Biotherm Homme filmed an Aqua Power commercial with Asian Games swimming gold medalists Kim Woo-min and Ji Yu-chan. This advertisement had the theme of CHAMPION OF HYDRATION. It contains the moisture management routine of two athletes preparing for a new challenge in Paris, France. It expresses the moment of taking a bigger leap forward with Biotherm Homme. The product introduced by Kim Woo-min is ‘Aqua Power Advanced Gel’. Tocopherol, apricot seed, and glycerin ingredients soften rough skin. Strengthens skin barrier, recovery, and defense. It provides moisturizing power for 48 hours and provi
The shopping festival '2024 Korea Grand Sale' will be held from January 11 to February 29. This event was designed to attract foreign tourists and increase tourism consumption. 1,650 companies representing Korea will participate, offering discounts on products and providing opportunities for various cultural experiences. The opening ceremony of the '2024 Korea Grand Sale' was held at the China OnDream Society in Seoul on the 11th. Minister of Culture, Sports and Tourism Yoo In-chon and Visit Korea Year Committee Chairman Lee Boo-jin attended. They visited Olive Young Myeongdong Town branch and
OliveYoung will invest 300 billion won in K-beauty over three years. The purpose is to foster new and small-sized cosmetics companies and establish a law-abiding and win-win management system. OliveYoung and IBK Industrial Bank of Korea created a win-win fund worth 100 billion won. We plan to apply a reduced interest rate of around 2.39% per year to small and medium-sized partners to help facilitate smooth financing. If a company borrows the maximum limit of 1 billion won, annual interest will be reduced by 24 million won. Starting this month, Olive Young will provide support to 50 of the comp
20 years of experience as an American cosmetics distribution expert Hong Jeong-hoon, CEO of Resources of K Beauty Co., Ltd., is an American cosmetics distribution expert. While serving as vice president of Christine Valmy Inc, New York, an American cosmetics manufacturing company and the largest official aesthetic education institution in the United States with a 60-year tradition, she developed private label brands and products for large American distributors. conducted. Based on over 20 years of experience in distribution in the United States, CEO Hong established Resource of K Beauty (ROK)…
Dewytree's 'Urban Shade Sun' and 'AC Gel Pore Pack' achieved AAA sustainability rating. This product was evaluated at the Sustainability Verification Center of social venture Sloc (CEO Kim Ki-hyeon). Sloc looked at △ the amount of greenhouse gases emitted during the product production process, △ whether recycled materials were used, and △ the rate of reduction of waste emissions. Dewytree products received an excellent grade of A in three categories and were given the AAA certification mark. ‘Urban Shade Anti-Pollution Sun’ blocks ultraviolet rays and ultrafine dust. Calamine ingredient bright
Cosmorning, which has been leading the globalization of the beauty industry, has joined hands with headhunting company 'BEYOND CAREER' to launch a talent matching project to efficiently supply and demand manpower in the beauty industry. As the cosmetics industry and beauty service industry have established themselves as a proper noun called 'K-Beauty' and globalization is rapidly occurring, the territory of the K-View industry is expanding around the world. In particular, the cosmetics industry has a rapid increase in export destinations and export amount every year, with an industrial scale o
APR published two research papers on ‘Booster Pro’ in the Journal of the Korean Society of Aesthetics. The paper covers △ the skin improvement effect of the combination of high-frequency microporation (RM) and electroporation (EP) skin care devices and glutathione ampoule, △ the effect of home beauty devices equipped with microcurrent and mid-frequency functions on facial skin elasticity and lifting, etc. There are 2 cases. The high-frequency paper verified the synergy effect of cosmetics and beauty devices. The test was conducted on 42 Korean women aged 20 to 60 for about two weeks. Skin chan
L'Oréal Paris selected Yoon, a member of the group STAY C, as the model for 'Excellence Parisian Chic'. This is because it is believed that Yoon's sophistication and sensuous beauty fit well with the brand. L'Oréal Paris filmed an advertisement for Excellence Parisian Chic with Yoon. Yoon showed off various hair colors and styling. She showed off her diverse charms with a haughty and refreshing appearance. The sand beige color with a drop of ash added created a fascinating atmosphere. Excellence Parisian Chic applies lightning tone-up technology. Brightens hair by up to 2.5 levels. It comes in
Sephora Korea is launching the ‘New Year New Skin’ campaign to celebrate the new year. This is an event that proposes skin care methods for each skin concern until March 20th. Sephora Korea recommends basic cosmetics for each function, including △ brightening △ pore care △ moisturizing/soothing △ skin elasticity. This is presented in the store’s ‘Skincare Special Zone’. Sephora Beauty Advisors provide free personalized skin care consultations. Sephora Korea will give away a mug on a first-come, first-served basis when purchasing campaign products worth 70,000 won or more. The company said, “Co
APR (CEO Kim Byeong-Hoon) introduced English and Japanese versions of the ‘AGER’ app. AGER is an application that explains the beauty device brand ‘Medicube AGE-R’. Helps consumers use beauty devices accurately and effectively. It was developed in two versions: Android and iOS. The Android version is downloaded from the Google Play Store, and the iOS version is downloaded from the Apple App Store. The AGER app provides △ product usage records △ alarms according to the usage cycle △ before and after photo functions, etc. It provides customized skin care effects by scientifically recording indiv