RSN (CEO Bae Seong-hwan) introduced the big data analysis service ‘Lucy K-Beauty Insight’. 'LUCY K-BEAUTY INSIGHT' analyzes industry trends and consumer trends based on big data. Presents products, functions, formulations, colors, etc. that consumers prefer. It also introduces brand reputation, product reviews, and market rankings as visual indicators. These data can be used in the areas of beauty companies' new product development, marketing and sales strategy establishment, and performance measurement. RSN will unveil this platform at the 'K-Beauty Expo' held at KINTEX in Gyeonggi Province s
Amos Professional Ayunche has released her fall hair color & style look book. The theme of this look book was ‘BE WELL BE BROWN’. It captures the languid and leisurely autumn atmosphere. We proposed a healthy brown hair color that can be enjoyed in everyday life. The hair color was created with ‘Ayunche Pro Art Vibe’. ‘Autumn BRICK’ is a popular and easy color to try. Brick brown with subtle red adds an autumn vibe. When styled with natural waves, it gives a mature beauty. It is a classic style that is consistently loved. 'Autumn SEPIA' is completed with a light olive color reflected in th
Four types of TirTir Mask Fit cushions sold 10 million units in Japan. This is the result of a battle with 72-hour durability in Japan, where humidity is high. In collaboration with Japanese platforms and influencers, Mask Fit was promoted to the rank of national cushion. In particular, the TirTir Mask Fit Red Cushion achieved cumulative sales of 4.39 million units in Japan. Cushions made by reflecting consumer opinions are also popular. △ Mask Fit Red Cushion △ Mask Fit Cushion △ Mask Fit All Cover Cushion ranked first in the Atocosme cushion foundation category. Q10 took first place overall…
BASF is starting full-scale operation of its ‘Uvinul A Plus’ production plant in Jinshan, China. BASF is expanding its Asian production base, focusing on the Jinsan plant. We plan to meet the growing demand for UV filters globally. The 'Uvinul® A Plus' factory produces high-quality filters used in ultraviolet (UVA) blockers. Uvinul A Plus is an organic UV protection ingredient. Blocks harmful UVA rays to the skin and protects the skin from free radicals. It comes in the form of oil-soluble granules and can be used in various formulations. No preservatives are added, and it shows high efficienc
Talithakoum × Jules ‘Girl Project’ selected influencer Jules as the brand model. Jules (Lee Joo-young) is evaluated as having an excellent beauty and fashion sense. She was very interested in underprivileged neighbors and engaged in various social activities. She is developing a 'girl project' with Jules, who has been a positive influence on Tali Dakum. The Girls Project is a social donation activity. Helping girls become healthy members of society. Just click ‘Like’ on Talithakoum’s official Instagram post. Talithakoum plans to deliver donations to the non-profit organization Green Trust when
Estee Lauder launches a breast cancer campaign in October. The company unveiled its breast cancer campaign slogan, ‘Beautifully united efforts to end breast cancer.’ Two pink ribbons symbolizing breast cancer were also introduced. This ribbon symbolizes the breast cancer eradication campaign that Estee Lauder has carried out for 31 years. Estee Lauder is distributing the breast cancer self-examination app ‘Pink Touch’ to citizens this month. In addition, in collaboration with the Korean Cancer Association, we support breast cancer education, surgery, and treatment. We will also hold an event t
Isoi filmed an advertisement with actress Kim Min-ha as the face of the brand. Kim Min-ha made her name known by appearing in the drama Pachinko. She took on the role of a wise man and transformed into a pure and confident character. Isoi judged that Kim Min-ha's image matched well with the direction the brand was pursuing. I thought that the image of someone who is not perfect but has a strong sense of self and accepts even their own flaws matches the brand. Isoi is launching a new campaign with Kim Min-ha, ‘Reveal your bare face.’ The advertising video contains Kim Min-ha delivering a messag
What do women in Seoul apply and spray? How far has K-beauty come? What kind of technology does a young, strong brand have? A festival was held to enjoy applying K-beauty. Seoul Beauty Week brings together people from the beauty industry, Seoul citizens, and foreign tourists. Seoul City (Mayor Oh Se-hoon) held ‘2023 Seoul Beauty Week’ at Dongdaemun Design Plaza from September 21st to 24th. This is an expo that promotes the cutting-edge technology of Seoul, a globally attractive city. In its second year, it has grown into an event that goes beyond beauty and encompasses lifestyle. This year, th
Lush Korea opened its Myeong-dong branch in Seoul on the 22nd. It is located on Myeongdong 8-gil, which connects Myeongdong Jungang-gil and Myeongdong Station. Lush Korea will be hiring senior part-timers at this store starting in October. Two employees, aged 55 and 62, will greet customers. Lush Myeongdong branch used recycled plastic sheets for all furniture. Bath Digital Demo Zone was set up. Consumers can experience Lush Bath products in an eco-friendly way. The company is strengthening diversity and inclusion. It is believed that these factors increase organizational members’ satisfaction
Manyo Factory selected actress Choi Hee-jin as its brand model. This is because Choi Hee-jin's fresh and vibrant image is considered to be consistent with the naturalistic functional cosmetics Witch Factory. Manyo Factory filmed a pictorial for Choi Hee-jin and Pantetoin products. The moment you feel dry skin in your daily life, Panthetoin product solves the problem. Panthetoin is Manyo Factory’s moisturizing skin care line. Panthetoin™, a mixture of panthenol and ectoin in a 4:1 ratio, moisturizes the skin. The representative product, pantetoin cream, keeps dry skin soft and shiny. Moisturizi
L'Oréal Korea will be holding the 'L'Oréal North Asia Beauty Triangle Summit' on Friday the 22nd. It will be held on the main stage of Art Hall 1, Dongdaemun Design Plaza, Seoul for two hours starting at 4 p.m. ‘L’Oréal North Asia Beauty Triangle Summit’ is a side event of ‘2023 Seoul Beauty Week’. L'Oréal Korea looks at North Asia and presents . It was prepared to present the vision of and share the L’Oréal Group’s insights on North Asia. The presentation topics include △ beauty trends in Korea, China, and Japan △ product innovation inspired by Korea △ co-creation of the beauty triangle. Samu
A beauty festival is held for cosmetic mania. This is an opportunity to try out competitive small and medium-sized beauty cosmetics and then purchase them at a reasonable price. The Seoul Metropolitan Government will operate the ‘K-Beauty Pop-up Store’ for three days from the 21st (Thursday) to the 23rd (Sat) at DDP Art Hall Building 1 in Dongdaemun, Seoul. At the K-Beauty pop-up store, you can experience eight brands from promising small and medium-sized businesses. Participating brands are △ ASEZ (Fine Korea Corporation) △ Chwi (Middle Studio) △ Bobby Melo (Laylow) △ Davida (Cosrium) △ Soybe