The Seoul Metropolitan Government is starting to discover beauty startups. Seoul City (Mayor Oh Se-hoon) will hold a 'Business Meetup Pitching Contest' at the Dongdaemun Design Plaza (DDP) Art Hall on September 23 (Sat). It is to discover innovative beauty technologies and ideas. The city of Seoul verifies the ideas of early startups and supports business funds in the contest. It also creates cooperation opportunities with domestic beauty conglomerates. This business meetup pitching competition will be judged by leading domestic beauty companies. Amore Pacific, Shinsegae Group, Olive Young, Ko
“Use the popularity of K-pop to succeed in Japan. Combine familiar ingredients. Pay attention to eye makeup and hair treatments.” This is the advice of Reiko Hasegawa, a beauty analyst at Mintel. It was at the '2023 In-Cosmetics Korea' held at COEX in Samseong-dong, Seoul on the 12th. Mintel invited a senior analyst for beauty and personal care to introduce trends in the Japanese beauty market. Ingredients, formulations, and items of cosmetics popular in Japan were explained. Analyzing K-Pop and Drama An increasing number of Japanese artists are targeting a K-pop debut. They receive intensive…
Cases of illegal preoccupation of cosmetics brands abroad have increased rapidly. Small and medium-sized enterprises suffered greatly. Attempts to jump on the bandwagon with the popularity of K-beauty are increasing in China and Southeast Asia. As the number of trademark disputes and counterfeit products increases, the importance of securing trademark rights is growing. The Korean Intellectual Property Office(Commissioner Lee In-sil) announced the results of the analysis of 'Current Status of K-Brand Trademarks in China and Southeast Asia'. China, Vietnam, Thailand, and Indonesia were examined
△ Prioritize high-efficiency keywords △ Discover long-tail keywords △ Increase external traffic △ Build reviews/ratings △ Collaborate with local influencers. This is the secret to K-beauty's sales increase on Amazon Prime Day. Daisyk, Rom&, and LG Household & Health Care competed with keywords and traffic. It took a strategic approach with great effort. They advertised their products with keywords and locked in consumers with marketing. 'Prime Day 2023' is a shopping event held for two days from the 11th to the 12th of this month. It was conducted for Amazon paid membership members. Pr
It was found that the price of shampoo bars differed by up to 5.4 times. It is pointed out that each shampoo bar has different cleaning power and should be selected according to the condition of the scalp and hair. Satisfaction with using the shampoo bar was found to be low with an average of 5.5 points (9-point scale). The Korea Consumer Agency tested and evaluated the quality and safety of 10 shampoo bars. The shampoo bar’s △ cleaning power △ amount of foam △ whether it contains heavy metals △ allergenic ingredients △ pH level △ price, etc. Lush‧Aromatica‧Tone 28 Excellent cleaning power The
The act of overcharging foreign tourists in Myeong-dong is put on a halt. The government checks price gouging on major tourist products, including cosmetics. Seoul’s Jung-gu (head of the district, Kim Gil-seong) announced that it would go into Myeong-dong street management supervision. Together with the Seoul Metropolitan Government, we will examine the behavior of inflating prices in cosmetics stores and restaurants and come up with improvement plans. Service improvement education and campaigns are also held to eradicate price gouging. Jung-gu, Seoul, met with the Myeong-dong Special District
Q10 even embraced Interpark Commerce and WeMakePrice. Following the purchase of Timon last year. Eyes are on the strong Q10. It is a view that we will open an era of great integration by leaping into a strong e-commerce company. The Fair Trade Commission (Chairman Ki-Jung Han) announced that it had approved Q10's acquisition of Interpark Commerce and WeMakePrice. Even after taking over the open market, Q10's share in the online shopping market was only around 8.35% (Tmon 4.60% + Interpark Commerce 0.85% + WeMakePrice 2.90%). As a result, it was considered that there was little concern about re
'K-Beauty?' 'Beauty-K!' K-beauty-related reports from South America, on the opposite side of the globe, are attracting attention. Last year's export performance was $7.015 million, down 23.0% from $9.108 million in 2021, but the average annual growth rate for the five years from 2018 was 27%, Korean cosmetics blowing in Chile, K-beauty here. This is the report of the KOTRA Santiago Trade Center that they are targeting consumers with a separate brand called 'Beauty-K'. According to statistics from the Korea International Trade Association (KITA), Chile is a country that forms the third largest…
Announced by the Ministry of Food and Drug Safety, '2022 cosmetics production/export/import performance analysis' It was found that Korea’s cosmetics production last year recorded 13.5908 trillion won (0.6% increase compared to 2017 performance), which is only at the level of 2017 (13.5155 trillion won). This is the lowest production performance since 2018 and is an amount reduced by 18.4% from 16.65 trillion won in 2021, which showed the highest performance ever. In particular, except for the case of a 6.8% decrease from 2019 in 2020, the first year of the Corona 19 pandemic, this is the larg
'Foreign tourists in their 10s and 30s buy sunscreen in Apgujeong-dong and Seongsu-dong. Family tourists went to Myeong-dong and Dongdaemun and put basic cosmetics in their shopping carts.' This is the result of Olive Young's analysis of cosmetics sold in the tourist area. In the first half of this year, the most purchased product by foreign travelers in tourist areas was 'Round Lab Birch Moist Sunscreen'. Olive Young said, “The product that overseas beauty YouTubers and Tik Tokers must introduce on their K-beauty shopping list is sunscreen. In foreign countries, there are many products that a
In summer, which has come a month earlier, the dressing table has been transformed. Cooling products occupied an idol center-level position on the dressing table. Recently, due to the sweltering heat of over 30 degrees and humidity during the rainy season, the skin temperature has risen rapidly. Skin that is heated is prone to trouble due to increased sebum. In addition, moisture evaporates and the skin barrier is damaged, which causes aging. Cooling products that lower the skin temperature in summer are popular. Labelyoung's 'Pankku Soap Cool Version' lowers the skin temperature with cool bub
△ Small luxury △ Skinification △ Extreme cost performance △ Rebranding (K-Beauty) △ Beauty Tech (J-Beauty) △ Premium (C-Beauty). It is a beauty trend that will move the Asian market. In Korea, the small luxury market, which means 'small luxury', is strong. Compared to 2021, it grew by 26% last year. This year, small luxury has an impact on lipsticks, perfumes, and hand creams. This was shown in the 'Asian Beauty Trend' announced by Euromonitor (Choi Seung-yong, Korea branch manager). This report analyzes the beauty and personal care market in 2022. It forecasts the consumption characteristics…