Foreign tourists buy these instead of face masks

Olive Young, sales analysis of Seoul tourist district
Popularity of sun care, basic cosmetics, and inner beauty

A panoramic view of Olive Young’s Myeong-dong flagship, which is crowded with foreign tourists.

'Foreign tourists in their 10s and 30s buy sunscreen in Apgujeong-dong and Seongsu-dong. Family tourists went to Myeong-dong and Dongdaemun and put basic cosmetics in their shopping carts.'

This is the result of Olive Young's analysis of cosmetics sold in the tourist area.

In the first half of this year, the most purchased product by foreign travelers in tourist areas was 'Round Lab Birch Moist Sunscreen'.

Olive Young said, “The product that overseas beauty YouTubers and Tik Tokers must introduce on their K-beauty shopping list is sunscreen. In foreign countries, there are many products that are applied to the face and body. Korean sun care products are different. Subdivide the area to apply and pay attention to the application and moisturizing feeling. This is why K-sun care is gaining popularity,” he explained.

Tourists visiting the Olive Young store looking at K-beauty products.

At Apgujeong and Seongsu Olive Young stores, the visit rate of Generation Z was high. They are the generation that has come in contact with Korean culture through K-content. Instead of a guidebook, I travel and spend money on YouTube and Instagram.

Generation Z showed interest in inner beauty and beauty props. Popular products include △Rejuran Turnover Ampoule Dual Effect △Rainbow Mansion Object Liquid △BB Lab Low Molecular Collagen △Meditherapy Soksal Gua Sha.

Family tourists visited Myeong-dong and Dongdaemun in Seoul. They mainly purchased basic cosmetics.

I broke away from the shopping method of only buying mask packs and bought a variety of skin care products. △ COSRX Advanced Snail 96 Mucin Power Essence △ Torden Dive-in Low Molecular Hyaluronic Acid Soothing Cream △ YNM Rainbow Honey Lip Balm △ SNP Collagen Eye Patch sold well.

Swiss Anna (Anna·22) said, “I came to Korea because I like BTS RM. She often follows K-pop idol makeup methods. I bought cosmetics trending on Instagram from Olive Young,” she said.

An Olive Young official said, “Korean beauty brands are fast. We launch products that directly reflect consumer opinions. People around the world open their wallets to K-Beauty. We will introduce high-quality SME products to foreign tourists.”

Marketing