APR (CEO Kim Byung-hoon) operated a Medicube pop-up store at 21 Spring Street, Soho, New York, USA from March 14th to 17th. Medicube New York pop-up store was decorated with the theme ‘Jelly-luJah! You glow’. It was decorated with fluffy cushions and balloons resembling pink gel cream. Vitality was expressed with pink lighting and flowers and jelly. Products on display include Medicube Booster Pro and Collagen Gel Cream. Booster Pro is a next-generation beauty device introduced in the United States in February. These products were experienced by approximately 3,500 visitors. About 2,000 custom
APR (CEO Kim Byeong-hoon) operated a Medicube pop-up store at Moko Mall in Mongkok, Hong Kong from March 4th to 17th. The Hong Kong Medicube pop-up store was visited by an average of thousands of people per day. It proved its popularity by generating 1 billion won in sales in just 8 days. The store was decorated with the theme ‘Meet the new AGE-R product at Medicube House.’ The message was to experience professional-level skin care at home. The brand was promoted by highlighting the strengths of home beauty using Medicube. In particular, MediCube AGE-R ‘Booster Pro’ was introduced intensively.