Fragrance brand Odid entered the Russian home shopping market in April. Odid, distributed by Asia B&C, sold the first batch of hair and body care products to Shopping Live, a Russian home shopping channel. They introduced △ Perfume Shampoo △ No-Wash Ampoule Treatment △ Hair Oil △ Body Wash △ Body Lotion containing Odid’s signature scent. In this broadcast, all Florist Garden line products were sold out. Orders from Russian consumers surged, exceeding target sales. Odid continued its popularity by adding an hour of emergency live shows on the same day. Odidd's second live show will be held
L'Oréal Korea (CEO Samuel du Retail) held a special lecture on 'Global CEO Talk' for students at Korea University's College of Business on the 3rd. This special lecture is an MBA lecture at the Business School hosted by Korea University Graduate School of Business. Representatives of domestic and foreign companies will appear as speakers on the 1st and share their know-how for success. We communicate with students by disclosing corporate management philosophy and organizational management secrets. Samuel Du Retail, CEO of L'Oréal Korea, introduced the L'Oréal Group's beauty tech leadership in
Activon Co., Ltd. (CEO Yoon-gi Cho), a company specializing in the development and production of cosmetic raw materials and materials, attracted attention in the global market with 'Activonol Green-Hinocare', a natural preservation alternative. ActiveOn Co., Ltd. opened a booth and participated in the 'In-Cosmetics Global 2024' held in Paris, France for three days from the 16th to the 18th of last month, and secured a bridgehead for pioneering the global market by showcasing various products developed so far. did. In-Cosmetics Global is the largest and highest-level global cosmetics raw materi
OliveYoung is holding a health product exhibition, ‘AllYoung Health Dive’. ‘AllYoung Health Dive’ is an event that specially sells health-related products such as slimming and oral products. It will be held three times in May, August, and November at OliveYoung online and offline. The first AllYoung Health Dive will be held from May 1 to 7. Under the theme of ‘Slim Beauty & Healthy Smile’, we introduce slimming (diet) and oral products. We suggest products based on keywords related to daily health concerns. Participating brands include Vital Beauty, grn+, Dentiste, and Yusi Mall. OliveYoun
Unilever's cleansing brand Ponds selected Natty, a member of the girl group Kiss of Life, as its brand model. Natty attracted attention as she was evaluated as a ‘complete rookie’ right after her debut. She communicates with the public through her charismatic, confident appearance and positive image. Ponds and Natty filmed an advertisement with the theme of ‘All different makeup, only hypoallergenic cleansing’. It contains the message, 'No matter what makeup you wear, Pond's gently removes it with a hypoallergenic effect.' Natty attracted attention for her bright and energetic appearance on se
L'Oréal Korea held a spring outing with students with autism on the 25th. 150 executives and employees of this company visited Lotte World in Jamsil, Seoul, along with 180 students from Milal School. Milal School kindergarten, elementary, middle, high, and college students had a meaningful time together. On the 26th, the East Asia Maritime Community ocean and beach cleanup activities were carried out. 250 L’Oréal Korea employees collected 1 ton of trash from Silmido, Incheon. This event is part of the ‘Water Lover Campaign’ that Biotherm has been running since 2020. Samuel Du Retail, CEO of L’
Naver's beauty brand Amuse is entering the Japanese goods market. AMUSE is a strategy to target Japanese consumers with unique goods inspired by cosmetics. The company is partnering with Japanese distributor Pan Pacific International to introduce goods for the Japanese market. Pan Pacific is the company that operates Don Quijote in Japan. Amuse goods will be sold at Kirakira Donki, a store specializing in Generation Z. Starting with Kirakira Donki Yokohama World Porters branch on the 23rd, it will expand to 130 locations. Items available include ‘Kirakira Amuse’ pouches and bags. Amuse’s emoti
AmorePacific is holding the ‘Eoseungsaeng Oreum, Walking in Nature’ exhibition at storyA Busan from today (26th) to May 19th (Sunday). This exhibition is held in collaboration with the Innisfree Collection Foundation. It was prepared to promote the value of Jeju Eoseungsaeng Oreum. Eoseungsaeng Oreum is the second largest volcano in Jeju at 1,169 meters above sea level. It has a longer history than Hallasan Mountain. It is called the concentration of Jeju's ecosystem because a variety of vegetation is distributed at high altitudes. The exhibition was planned around the book ‘Eoseungsaeng Oreum
Welcos (CEO Kim Young-don) introduced ‘Frudia Green Grape Pore Control Cream’ throughout the United States. This is through the beauty box of the beauty fashion magazine Allure. Allure provides a beauty box to its members. We selected products that have been tested and reviewed by beauty experts. Frudia Green Grape Cream was selected as the best product of the month by Allure. It received high scores in skin moisturization and pore management. Green Grape Pore Control Cream contains vegan tannin and anti-sebum skin patented ingredients. Keeps pores tight and elastic. The sherbet formulation tu
VT Cosmetics unveiled ‘PDRN Niddle Shot’ for the first time at CJ On Style on April 7. PDRN Niddle Shot was sold out in this broadcast. This product embodies the principle of ‘Riddle Shot’. It combines PDRN extracted from cica Niddle and wild ginseng to provide radiance to the skin. The absorption rate was increased by making the cica needle 14 times thinner than the pore. VT Cosmetics said, “Niddle Shot helps you enjoy home care at a reasonable price. Following the Niddle Shot, PDRN Niddle Shot was developed. “We will expand sales by promoting quality to domestic and international consumers,”
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UPDATE: May 13, 2024, 11:22 AM
