Dermafirm operated a booth at 'Cosmoprof Bologna 2024' held in Italy from March 21st to 23rd. DermaFirm set up an exclusive booth in the premium skin care area of this event. The brand was promoted to buyers from the Middle East, the United States, and Europe who are interested in derma skin care. The company conducted distribution consultations with buyers from around the world, including Europe, Egypt, Saudi Arabia, India, and Russia. We focused on introducing products that have been registered with the European CPNP (Cosmetic Products Notification Portal) and the British SCPN (Submit a Co
DERMAFIRM held a launch event for ‘Cica AC’ at Vinpearl Landmark 81 in Ho Chi Minh City, Vietnam on the 7th. DERMAFIRM model Lee Dong-wook and about 150 Vietnamese influencers and distribution officials attended the Cica AC event. DERMAFIRM introduced its brand and products on this day. A talk show with CEO Han Yun-jae and Lee Dong-wook and a distribution awards ceremony were also held. Lee Dong-wook introduced a review of Derma Firm products. Cica AC is made from young centella asiatica leaves. Centella asiatica extract and centella asiatica exosomes soothe the skin. It comes in five types: t
Derma Firm is introducing The Peptide Serum and Cream at the duty-free shop on T’way Air international flights. The Peptide Serum/Cream is a wrinkle-improving functional cosmetic. Contains peptide, an anti-aging ingredient, to make skin elastic. Hyal-Lift Peptide™ purified and synthesized at ‘Peptide LAB’, a derma firm research institute, manages signs of skin aging. The Peptide Wrinkle Serum provides elasticity up to the 10th layer of the skin and provides a rejuvenating effect. It provides an improvement in future wrinkles and a lifting effect. This product, '2023 Intercharm Korea Improves s
Dermafirm participated in the '2023 Japan Drugstore Show' held at Tokyo Big Sight from the 18th to the 20th. 480 cosmetic, pharmaceutical, and health functional food brands and distributors participated in the 'Japan Drugstore Show'. They shared products and information sold at major drugstores in Japan. Dermafirm opened a booth at the drugstore show and introduced its products. Japanese drugstore/pharmacy officials and buyers visited the booth. In particular, attention was focused on the 'Cica AC' product containing centella asiatica exosomes. This is because cica ingredients are gaining popu
Dermafirm entered the in-flight duty-free shop of T'way Air's international flights. There are two items in the store: △ Soothing Repair Toning Serum R4 △ Soothing Repair Cream R4. It is a popular product at duty-free shops on international flights to Japan, Thailand and Singapore. Dermafirm is in the process of increasing entry into in-flight duty free shops. It started selling products on Air Seoul domestic flights in February 2021 and Air Seoul international flights in August 2022. Sales items include R4 and Age Revive A4 products. Sales of 'Ultra Soothing Sun Makeup Base R4' are on the ris
Derma Firm has signed a new model contract with actor Lee Dong-wook. Lee Dong-wook introduced the Derma Firm brand in May of last year. He will continue to work as a model next year and promote the brand. Derma Firm thought that Lee Dong-wook's healthy, clear skin and trustworthy appearance matched well with the brand. Last year when Lee Dong-wook was selected as a model, brand awareness and interest increased side by side. It is an analysis that the effect of 'Lee Dong-wook cosmetics' has been seen. Derma Firm will create synergy with Lee Dong-wook this year to increase sales. Starting with t