Amorepacific asserts that “there is no plan to artificially change the current system” It may be a new opportunity for small and medium-sized brands to enter offline... Prospects for the revival of 'road select shops' The off-line road shop (Roadshop channel) system, which has been passed down as 'Olive Young & Others', is facing a whirlwind of upheaval. On the 20th, LG Household & Health Care formalized its plan to convert the offline franchises (Nature Collection and The Face Shop) system that it had maintained so far into a 'supply contract'. To summarize the key point, this change
△ Prioritize high-efficiency keywords △ Discover long-tail keywords △ Increase external traffic △ Build reviews/ratings △ Collaborate with local influencers. This is the secret to K-beauty's sales increase on Amazon Prime Day. Daisyk, Rom&, and LG Household & Health Care competed with keywords and traffic. It took a strategic approach with great effort. They advertised their products with keywords and locked in consumers with marketing. 'Prime Day 2023' is a shopping event held for two days from the 11th to the 12th of this month. It was conducted for Amazon paid membership members. Pr
The act of overcharging foreign tourists in Myeong-dong is put on a halt. The government checks price gouging on major tourist products, including cosmetics. Seoul’s Jung-gu (head of the district, Kim Gil-seong) announced that it would go into Myeong-dong street management supervision. Together with the Seoul Metropolitan Government, we will examine the behavior of inflating prices in cosmetics stores and restaurants and come up with improvement plans. Service improvement education and campaigns are also held to eradicate price gouging. Jung-gu, Seoul, met with the Myeong-dong Special District
Q10 even embraced Interpark Commerce and WeMakePrice. Following the purchase of Timon last year. Eyes are on the strong Q10. It is a view that we will open an era of great integration by leaping into a strong e-commerce company. The Fair Trade Commission (Chairman Ki-Jung Han) announced that it had approved Q10's acquisition of Interpark Commerce and WeMakePrice. Even after taking over the open market, Q10's share in the online shopping market was only around 8.35% (Tmon 4.60% + Interpark Commerce 0.85% + WeMakePrice 2.90%). As a result, it was considered that there was little concern about re
'Foreign tourists in their 10s and 30s buy sunscreen in Apgujeong-dong and Seongsu-dong. Family tourists went to Myeong-dong and Dongdaemun and put basic cosmetics in their shopping carts.' This is the result of Olive Young's analysis of cosmetics sold in the tourist area. In the first half of this year, the most purchased product by foreign travelers in tourist areas was 'Round Lab Birch Moist Sunscreen'. Olive Young said, “The product that overseas beauty YouTubers and Tik Tokers must introduce on their K-beauty shopping list is sunscreen. In foreign countries, there are many products that a
△ Small luxury △ Skinification △ Extreme cost performance △ Rebranding (K-Beauty) △ Beauty Tech (J-Beauty) △ Premium (C-Beauty). It is a beauty trend that will move the Asian market. In Korea, the small luxury market, which means 'small luxury', is strong. Compared to 2021, it grew by 26% last year. This year, small luxury has an impact on lipsticks, perfumes, and hand creams. This was shown in the 'Asian Beauty Trend' announced by Euromonitor (Choi Seung-yong, Korea branch manager). This report analyzes the beauty and personal care market in 2022. It forecasts the consumption characteristics
'700,000' '600%'. 700,000 is the number of new clean beauty brands that entered Tmall International in 2021. 600% is Tmall's clean beauty sales growth rate as of 2022. Now the world moves in an eco-friendly way. The clean beauty boom is also strong in China. In 2022, the overall sales volume of cosmetics in China declined by 4.5% in 10 years. On the other hand, overseas clean beauty brand sales increased by 26% compared to 2021. China accounts for about 36.5% of the global clean beauty market. The Chinese clean beauty market is led by the MZ generation. It has been found that young people in t
Lotte Duty Free Shop (CEO Kim Joo-nam) Gimpo Airport Store reopened after a three-month refurbishment. In October 2021, Lotte Duty Free Shop succeeded in obtaining duty-free business rights for cosmetics, fashion and food at Gimpo Airport. After securing a business period of up to 10 years at Gimpo Airport, the store was completely improved. We are determined to welcome consumers in a pleasant and convenient shopping space. From January to April this year, the number of international passengers at Gimpo Airport totaled 770,000. Compared to the previous four months, it increased by 138%. Lotte
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UPDATE: May 13, 2024, 11:22 AM
