APR published two research papers on ‘Booster Pro’ in the Journal of the Korean Society of Aesthetics. The paper covers △ the skin improvement effect of the combination of high-frequency microporation (RM) and electroporation (EP) skin care devices and glutathione ampoule, △ the effect of home beauty devices equipped with microcurrent and mid-frequency functions on facial skin elasticity and lifting, etc. There are 2 cases. The high-frequency paper verified the synergy effect of cosmetics and beauty devices. The test was conducted on 42 Korean women aged 20 to 60 for about two weeks. Skin chan
L'Oréal Paris selected Yoon, a member of the group STAY C, as the model for 'Excellence Parisian Chic'. This is because it is believed that Yoon's sophistication and sensuous beauty fit well with the brand. L'Oréal Paris filmed an advertisement for Excellence Parisian Chic with Yoon. Yoon showed off various hair colors and styling. She showed off her diverse charms with a haughty and refreshing appearance. The sand beige color with a drop of ash added created a fascinating atmosphere. Excellence Parisian Chic applies lightning tone-up technology. Brightens hair by up to 2.5 levels. It comes in
Sephora Korea is launching the ‘New Year New Skin’ campaign to celebrate the new year. This is an event that proposes skin care methods for each skin concern until March 20th. Sephora Korea recommends basic cosmetics for each function, including △ brightening △ pore care △ moisturizing/soothing △ skin elasticity. This is presented in the store’s ‘Skincare Special Zone’. Sephora Beauty Advisors provide free personalized skin care consultations. Sephora Korea will give away a mug on a first-come, first-served basis when purchasing campaign products worth 70,000 won or more. The company said, “Co
APR (CEO Kim Byeong-Hoon) introduced English and Japanese versions of the ‘AGER’ app. AGER is an application that explains the beauty device brand ‘Medicube AGE-R’. Helps consumers use beauty devices accurately and effectively. It was developed in two versions: Android and iOS. The Android version is downloaded from the Google Play Store, and the iOS version is downloaded from the Apple App Store. The AGER app provides △ product usage records △ alarms according to the usage cycle △ before and after photo functions, etc. It provides customized skin care effects by scientifically recording indiv
Hair brand Moremo has entered the European beauty market. Sehwa P&C (CEO Lee Hoon-gu) Moremo announced that it will enter Slovakia. We plan to promote our brand by distributing our products in Slovakia, which is considered the gateway to Europe. It is available in drugstores, beauty stores, and online malls. There are 11 types of Moremo products sold in Slovakia. △ Water Treatment Miracle 10 △ Hair Treatment Miracle 2X △ Recovery Balm B △ Hair Essence Delightful Oil, etc. These products have completed European CPNP registration. The Slovakian cosmetics market is worth 654 million euros (ab
SportsHani (CEO Kim Jeong-min) launched solid shampoo ‘Vegan Nature Vegan Shampoo Bar’. VEGAN NATURE Vegan Shampoo Bar excludes animal ingredients and animal testing. We pursue beautiful coexistence with nature and help lead an eco-friendly vegan lifestyle. The vegan shampoo bar is made with olive oil and extracts of white willow bark, black willow bark, noni, and peppermint. Cleanly removes impurities and sebum accumulated on the hair and scalp. Plant-based nutrients soothe the scalp and leave a moisturizing feeling. Keeps hair and scalp clean and refreshed. The citrus scent puts you in a rel
APR is emerging as a global company by winning government export awards one after another. APR (CEO Kim Byeong-hoon) received the Minister's Commendation at the 'Excellent Mid-sized Enterprise Export Award' held by the Ministry of Trade, Industry and Energy on December 29 last year. The Ministry of Trade, Industry and Energy selected award-winning companies by evaluating their export activities. Evaluation items include △ export performance △ overseas market development △ technology development △ job creation △ social contribution, etc. APR began its first export in 2016. We expanded our sales
Peripera selected NCT's Doyoung and Jeongwoo as models. Doyoung and Jeongwoo are active on the world stage. All 6 concerts of ‘NCT 127’ in Seoul in November were sold out. It proved its popularity by attracting a total of 60,000 viewers. Peripera took a photo shoot with them in the spring and summer of 2024. In the pictorial, Doyoung and Jeongwoo caught the eye with their neat looks. Products featured in the pictorial will be discounted by 20% at OliveYoung's online mall for the month of January next year. Limited edition goods will be available from January 1st to January 8th. A Peripera offi
OOTD Beauty has opened in 120 stores of Guardian, a H&B store in Vietnam. OOTD Beauty is a functional vegan skincare brand. Sales soared as it gained popularity in the U.S., European, and Southeast Asian markets. We plan to partner with Vietnamese influencers to target consumers. The goal is to increase sales by promoting the brand on social media, centered on TikTok. This brand opened in 295 Watsons stores and SASA in Malaysia in April. It then entered six countries in Southeast Asia, including Singapore and Vietnam, through Shopee, an e-commerce platform. Skin care products such as serum
Amore Pacific introduced shampoo brushes (8 types) in collaboration with the University of Seoul at the 2023 Seoul Design Festival. The shampoo brush is a product designed by a team of current designers at Amorepacific and industrial design students at the University of Seoul under the theme of 'valuable companionship' at 'Seoul Design 2023' last October for people who have difficulty washing. Won the Grand Prize in the Corporate + Young Designer category (Seoul Mayor’s Award). △ ‘Large wall-mounted brush’ considering users who have difficulty using their hands and arms △ ‘Soap bubble brush’ t
OliveInternational (CEO Jin-ho Lee) displayed a Christmas tree made from empty cosmetic bottles on the first floor of its headquarters in Yeoksam-dong, Seoul. The company introduced an eco-friendly tree by adding lighting devices to empty cosmetic containers collected through empty bottle collection activities. I made a tree shape out of a bottle of MilkTouch Western Songak Soothing Cream and Pad. Next, the MilkTouch Serum bottle was lit up with LED lights to create a warm feeling. An OliveInternational official said, “We created a unique Christmas tree by taking advantage of the beauty of the
OliveYoung will be operating a pop-up store at At Cosme Tokyo in Japan until the 26th. OliveYoung's own brands, Biohealbo, Wakemake, Bringgreen, and Filimili, will be displayed and an experience space will be operated. At Cosme Tokyo (@cosmeTOKYO) is a beauty select store. It is located in Harajuku with an area of about 400 pyeong. It is operated by Atcosme, a Japanese beauty review platform. OliveYoung set up a booth at At Cosme Tokyo with the theme of ‘Beauty-Full Christmas’. Olive Young introduced PB at Lumine, a Japanese shopping mall complex, in 2019. Starting with this, it entered Atco