Global beauty brand Laneige has introduced new Neo Cushion and Neo Powder in collaboration with Everland Bao Family. This product, introduced as a limited edition for Family Month, contains the love of the Bao family (Le Bao, Aibao, Fubao, Ruibao, Huibao) with the concept of 'WITH LOVE'. Laneige △ The mint colored mat cushion depicts Fubao as a child riding a wooden horse, and △ the pink glow cushion depicts twin baby pandas (Louis & Hui). Neo Cushion and Neo Powder, a collaboration between Laneige and Bao Family, are available online and offline at Olive Young. Customers who purchase the
Fragrance brand Odid entered the Russian home shopping market in April. Odid, distributed by Asia B&C, sold the first batch of hair and body care products to Shopping Live, a Russian home shopping channel. They introduced △ Perfume Shampoo △ No-Wash Ampoule Treatment △ Hair Oil △ Body Wash △ Body Lotion containing Odid’s signature scent. In this broadcast, all Florist Garden line products were sold out. Orders from Russian consumers surged, exceeding target sales. Odid continued its popularity by adding an hour of emergency live shows on the same day. Odidd's second live show will be held
L'Oréal Korea (CEO Samuel du Retail) held a special lecture on 'Global CEO Talk' for students at Korea University's College of Business on the 3rd. This special lecture is an MBA lecture at the Business School hosted by Korea University Graduate School of Business. Representatives of domestic and foreign companies will appear as speakers on the 1st and share their know-how for success. We communicate with students by disclosing corporate management philosophy and organizational management secrets. Samuel Du Retail, CEO of L'Oréal Korea, introduced the L'Oréal Group's beauty tech leadership in
Activon Co., Ltd. (CEO Yoon-gi Cho), a company specializing in the development and production of cosmetic raw materials and materials, attracted attention in the global market with 'Activonol Green-Hinocare', a natural preservation alternative. ActiveOn Co., Ltd. opened a booth and participated in the 'In-Cosmetics Global 2024' held in Paris, France for three days from the 16th to the 18th of last month, and secured a bridgehead for pioneering the global market by showcasing various products developed so far. did. In-Cosmetics Global is the largest and highest-level global cosmetics raw materi
The Korea Federation of Beauty Societies is holding its first beauty golf tournament. The Korea Federation of Beauty Societies (Chairman Seonsim Lee) announced that it will hold the ‘1st K-Beauty Golf Championship’ on May 21 at Serenity CC in Cheongju, North Chungcheong Province. The '1st K-Beauty Golf Championship' was prepared to improve the health of beauticians and promote friendship. Regular members from 266 provincial and local branches of the Korean Beauty Society across the country are scheduled to participate. 40 teams, comprised of 4 members from all over the country, will participat
‘Mute chic makeup’ is strong. Mute chic, a makeup version of geek chic fashion, is popular among MZ. The key to mute chic makeup is to emphasize sophistication in nature. If you use a mute tone color that is one tone lower than the original tone, a soft look will come to life. Instead of black or brown, mute brown or gray tone liner is suitable. For lips, MLBB tones are appropriate instead of red or pink. A slightly different color change can create a hip atmosphere. The ‘lukewarm tone makeup’, ‘neutral tone makeup’, and ‘soft daily makeup’ preferred by the MZ generation also started from the
Dongkook Pharmaceutical launched ‘Madeca Moisture Lip Essence’ and ‘Madeca Lip Plumper’. ‘Madeca Moisture Lip Essence’ provides moisture and nutrition to the lips. TECA and coconut, jojoba seed, and argan kernel oil improve dead skin cells and cracked lips. The essence gently melts into the temperature of your lips. You can use it as a lip mask by applying it thickly before going to bed. Applying a thin layer before makeup cleanses the surface of the lips. ‘Madeca Lip Plumper’ adds dimension to the lips. Madeca complex and menthol ingredients keep lips healthy and refreshed. It gives a cool fe
Peripera presents the refreshing and lively ‘Soda Cafe Collection’. The Soda Cafe Collection depicts the popular cafe atmosphere in bright colors. It consists of △ Ink Mood Glow Tint △ Clear Custom Cheek △ V Highlighter △ V Shading. 'Ink Mood Glow Tint' consists of three colors: No. 24 Grapefruit Brush, No. 25 Hip-Hop Strawberry, and No. 26 Why Grape. Suitable for use in both cool summer and cool winter tones. If you use the mini melon gloss included in the special set, you will create a refreshing atmosphere as if carbonated beverages have exploded. ‘Clearly colored custom cheeks’ give vitali
Sungshin Women's University will hold the '10th Exhibition' for a week from May 22nd to 28th. It is in Exhibition Room 4, Building B, on the first basement floor of Sungshin Women’s University’s Mia Unjeong Green Campus in Seoul. The '10th Exhibition' is co-hosted by the Department of Beauty Industry at the Graduate School of Sungshin Women's University, the Graduate School of Beauty Convergence, and the Korean Society of Cosmetics and Aesthetics. This exhibition reinterpreted 20th century aesthetics under the theme of 'hallucination'. We propose a new journey to explore the history and aesthe
OliveYoung is holding a health product exhibition, ‘AllYoung Health Dive’. ‘AllYoung Health Dive’ is an event that specially sells health-related products such as slimming and oral products. It will be held three times in May, August, and November at OliveYoung online and offline. The first AllYoung Health Dive will be held from May 1 to 7. Under the theme of ‘Slim Beauty & Healthy Smile’, we introduce slimming (diet) and oral products. We suggest products based on keywords related to daily health concerns. Participating brands include Vital Beauty, grn+, Dentiste, and Yusi Mall. OliveYoun
Unilever's cleansing brand Ponds selected Natty, a member of the girl group Kiss of Life, as its brand model. Natty attracted attention as she was evaluated as a ‘complete rookie’ right after her debut. She communicates with the public through her charismatic, confident appearance and positive image. Ponds and Natty filmed an advertisement with the theme of ‘All different makeup, only hypoallergenic cleansing’. It contains the message, 'No matter what makeup you wear, Pond's gently removes it with a hypoallergenic effect.' Natty attracted attention for her bright and energetic appearance on se
Atopalm's 'Water Gel Mist' quickly supplies moisture to children's skin. This product can be used in two formulations: mist and gel. When sprayed from a distance, fine moisture particles are sprayed like fog. It provides instant moisture to the skin and keeps it moisturized. You can use it in gel form by shaking the mist and spraying it close to the skin. The high moisture essence spreads smoothly on the skin. Focus on areas that tend to dry out, such as cheeks and forehead. Betaine ingredient keeps the skin shiny. Hyaluronic acid strengthens the moisture barrier. Contains soothing ingredients