DERMAFIRM held a launch event for ‘Cica AC’ at Vinpearl Landmark 81 in Ho Chi Minh City, Vietnam on the 7th. DERMAFIRM model Lee Dong-wook and about 150 Vietnamese influencers and distribution officials attended the Cica AC event. DERMAFIRM introduced its brand and products on this day. A talk show with CEO Han Yun-jae and Lee Dong-wook and a distribution awards ceremony were also held. Lee Dong-wook introduced a review of Derma Firm products. Cica AC is made from young centella asiatica leaves. Centella asiatica extract and centella asiatica exosomes soothe the skin. It comes in five types: t
A foundation for joint research in the beauty and health industry between Korea and Vietnam has been established. The KoreanSocietyofCosmeticsandCosmetology (Chairman Ji Hong-geun) signed a business agreement with Jinworld Research Institute in Ho Chi Minh, Vietnam on February 20. This is to seek mutual development by sharing technology and information in the beauty and health field. On this day, the Society of Cosmetology held a special lecture at the Jinworld Research Institute (CEO Nguyen Van Tre) and presented various papers. Mo Sang-hyun, editor-in-chief of the Korean Society of Cosmetics
OOTD Beauty has opened in 120 stores of Guardian, a H&B store in Vietnam. OOTD Beauty is a functional vegan skincare brand. Sales soared as it gained popularity in the U.S., European, and Southeast Asian markets. We plan to partner with Vietnamese influencers to target consumers. The goal is to increase sales by promoting the brand on social media, centered on TikTok. This brand opened in 295 Watsons stores and SASA in Malaysia in April. It then entered six countries in Southeast Asia, including Singapore and Vietnam, through Shopee, an e-commerce platform. Skin care products such as serum
Vibey(CEO Park Jin-gam) won the $10 million export tower. This was at the 60th Trade Day event held at COEX in Samseong-dong, Seoul on December 5th. Vibey is a company that developed Reviewty, a Vietnamese cosmetics and health food app. Distributes various K-beauty brands in Vietnam. This year, we achieved exports of 15 billion won and won the $10 million export tower. This is an achievement achieved four years after overseas exports began in 2020. Reviewty is a cosmetics review app created in Vietnam in 2020. Like Korea's Hwahae, America's Influencer, and Japan's @Cosme, we run a beauty commu