Fragrance brand Odid entered the Russian home shopping market in April. Odid, distributed by Asia B&C, sold the first batch of hair and body care products to Shopping Live, a Russian home shopping channel. They introduced △ Perfume Shampoo △ No-Wash Ampoule Treatment △ Hair Oil △ Body Wash △ Body Lotion containing Odid’s signature scent. In this broadcast, all Florist Garden line products were sold out. Orders from Russian consumers surged, exceeding target sales. Odid continued its popularity by adding an hour of emergency live shows on the same day. Odidd's second live show will be held
As the export front in the Chinese market has cooled rapidly since last year, voices for diversification of export countries are also getting louder. Russia and Kazakhstan are two places that are worthy of attention even in this situation in which Korea's cosmetics exports are facing. In the case of Russia, export performance until the first half of last year was $168.52 million. This is a 31.9% increase compared to the same period last year, and it ranks 6th with a 4.1% share of total exports. Kazakhstan raised $36.71 million during this period. Although the market share is not high, the year