Amore Pacific introduced shampoo brushes (8 types) in collaboration with the University of Seoul at the 2023 Seoul Design Festival. The shampoo brush is a product designed by a team of current designers at Amorepacific and industrial design students at the University of Seoul under the theme of 'valuable companionship' at 'Seoul Design 2023' last October for people who have difficulty washing. Won the Grand Prize in the Corporate + Young Designer category (Seoul Mayor’s Award). △ ‘Large wall-mounted brush’ considering users who have difficulty using their hands and arms △ ‘Soap bubble brush’ t
Amorepacific asserts that “there is no plan to artificially change the current system” It may be a new opportunity for small and medium-sized brands to enter offline... Prospects for the revival of 'road select shops' The off-line road shop (Roadshop channel) system, which has been passed down as 'Olive Young & Others', is facing a whirlwind of upheaval. On the 20th, LG Household & Health Care formalized its plan to convert the offline franchises (Nature Collection and The Face Shop) system that it had maintained so far into a 'supply contract'. To summarize the key point, this change
<Continued from Part ①> AmorePacific and LG Household & Health Care fell to 7th place in the national ranking Among the top 50 companies, Korea's two top companies such as Amorepacific and LG Household & Health Care experienced the largest decline except for Nu Skin (-23.7%). LG H&H, which ranked 12th last year, fell 21.0% to $3.38 billion, down 7 places to 19th, and Amorepacific, which was 13th last year, fell 17.2% to $3.39 billion, down 5 places to 18th. As the two companies went through a downward trend together, only the order was reversed. Bath & Body Works rose to