Specialty

As a media company specializing in beauty, we are committed to actively implementing the 'KBM Code of Ethics' to realize the company's core value of fulfilling its role and mission in leading the globalization of the K-beauty industry.

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01 Ethics for Readers

• With the belief that 'KBM exists because there are readers', it discovers and provides articles and advertisements that meet the expectations and demands of readers.
• Respect the reader's right to know, and under no circumstances succumb to the persuasion or pressure of a specific group or advertiser.
• Regardless of the readers, we do not write articles for personal gain or advancement, and we maintain the ethics and dignity of reporters to realize upright journalism.

02 Ethics towards advertisers

• In any case, we do not exert pressure on advertisers under the pretext of a specific article, and we do not receive compensation or entertainment from advertisers.
• We respect the opinions of advertisers so that legitimate and reasonable transactions can be made by creating and providing products that can increase the readability and read rate.

03 Ethics for the nation and society

• Employees contribute to the development of the country and society by growing into a sound and upright media company through rational and responsible management.
• Employees do their best to provide quality information so that the Korean beauty industry can grow and develop through globalization of the K-beauty industry.