Special
Brand Insight-NDEARGO-'Antioxidation & Vitality Care' brand to lead clean beauty with 'hemp energy'
The first lineup with toner, ampoule, and cream trio… “Simple yet highly valuable and satisfying experience”
How would you sum up the cosmetic trends currently sweeping the world in one word? It's 'clean beauty'. After China, where K-beauty has been targeting and occupying the top market for the past 10 years, what is the next market? The United States is the largest single market in the world. What would be the key ingredients and raw materials that can satisfy the latest cosmetic development trends and future markets (country/region)? It is 'Hemp' (industrial hemp). A new brand has emerged that meets these prerequisites. 'NDEARGO', which advocated 'vital care', is the main character. Brand concept