What year was 1959? Hawaii became the 50th state in the United States. The Soviet lunar exploration satellite Luna-3 took pictures of the far side of the moon. The domestic radio ‘Geumseong Radio A-501’ was released. And pad cosmetics were born. Under the American Stridex brand .

“Stridex is a skin care brand introduced by Blistex in the United States in 1959. We focused on prevention and healing functions. In the United States, it is widely sold in hospitals and pharmacies. “It has a clear skin trouble management effect.”

THEBKOR(THE BEAUTY KOREA Inc.·CEO Kim Nam-soo and Jeong Hoon-kyo) distributes Stridex in Korea. THEBKOR launched the Stridex Calming Pad in Korea for the first time in the world in August. Go Woo-rim was chosen as the model. The soothing function of the pad and the clean image of Forestella Go Woo-rim created a synergy effect. Sales are continuing to soar. The Go Woo-rim photo card giveaway event, which has been going on at Olive Young since August 21, is crowded with people every day.

Among the numerous pad cosmetics, why did Stridex Calming Pad catch the attention of consumers? Kim Nam-soo, CEO of THEBKOR, points to product power.

“Stridex has been a brand chosen by American consumers for 64 years. It has gained recognition as it has been verified for its effectiveness in managing acne, dead skin cells, and sebum. Will consumers these days repurchase ineffective products? Global brands invest a lot of time and resources into quality. A high-quality pad created through the R&D capabilities of a multinational company. This is Stridex’s unrivaled competitiveness.”

In Korea, pad cosmetics grew along with COVID-19. This is because skin problems caused by masks are increasing. Pad cosmetics began to outpace mask pack market share starting in the fourth quarter of 2022. It currently ranks 9th in product share in the domestic cosmetics market.

CEO Kim Nam-soo's strategy is to produce Stridex pads in Korea and supply them to the world. By combining K-Beauty's technology and Stridex's recognition, we are tapping into the global mass market. We believe that good quality, reasonably priced pads are competitive in themselves.

“The whitening market is large in Asia. Before whitening, exfoliation and sebum management are essential. We plan to release two types of Stridex pads targeting the global market at the end of this year. “We are at the stage of developing specialized pads for each function, such as nutrition and pores.”

In particular, he paid attention to the Chinese pad market. Analysis suggests that China is rapidly evolving past mask packs and into the era of pad cosmetics. The intention is to focus on targeting the Asian market, including China, with a pad that combines the strengths of Korea and the United States.

CEO Kim bet on functional pads that solve skin problems such as acne, dead skin cells, and sebum. We are determined to create a star product like Stridex Red, the number one acne pad product in the world.

THEBKOR is aiming for 25 billion won in sales this year. Sales in the first half of this year increased 48% compared to the same period last year, so the performance outlook is bright. Stridex pads are playing a major role in sales.

“Blistex, which owns Stridex, has entered 85 countries around the world. Korea will play a central role in helping Blistex increase its presence in the global market. We need to understand customer needs, lead trends, and do our best to develop the beauty market. “We plan to widely promote Stridex functional pads in emerging markets.”

CEO Kim Nam-soo's ambition is to grow Stridex into the No. 1 pad cosmetics brand in Korea and No. 1 in the world by utilizing the marketing and distribution know-how accumulated over 30 years of experience in the imported cosmetics industry.