'Wind, lift the fog'.

Jung Hoon-hee desperately hoped in the song 'Fog'. without fog. 'Open your eyes in the fog, hide your tears,' she said.

Get out of the foggy state and move towards the light. Get out of Kronos and cross over to Kairos. Chronos refers to physical time that flows in a straight line. Conversely, Kairos refers to a subjective and special time. The decisive moment that changes everything. We need Kairos. Kairos is the god of opportunity.

Seoul City×Sungshin Women’s University, training 225 beauty experts

Han Ji-soo, Seoul Beauty Business Academy Senior Researcher (Professor, Sungshin Women's University) presents an opportunity. through innovative beauty education. The beauty business academy, which was jointly established by Seoul City and Sungshin Women's University, is the starting point of change.

“The Beauty Business Academy started training last year. In the first training last year, 100 beauty experts were produced. This year, the number of people in the 2nd and 3rd classes increased to 125 each. As education became popular, the competition rate for second-generation students soared to 4:1.”

The training courses include △beauty brand manager (BM) △customized cosmetics expert △beauty public relations expert △beauty brand entrepreneurship △perfume expert course. This year, a steering expert course was newly established. This is because it reflects global beauty trends. On June 14th, about 140 people participated in the special lecture invited by ISIPCA, a French perfumery school, and showed high interest.

Hyper-personalized customized beauty education... Field adaptability↑

Senior researcher Han Ji-soo focused on producing field-type talent. We conduct convergence education to lead the global beauty industry.

“We provide education covering cosmetics manufacturing, distribution, management, and legal fields. In line with the trend of hyper-personalization, we also strengthened customization training. Live education that can be used right away in the beauty field. It is the competitiveness of the beauty business academy.”

Sungshin Women's University professors and beauty industry experts took charge of the lectures to improve the quality of education.

Customized cosmetics education was conducted in the manufacturing practice room to increase adaptability to the field. The 1:1 marketing solution presented by the beauty expert led to an increase in sales for the students.

Kim Joo-deok, dean of Sungshin Women's University Graduate School of Beauty Convergence, presented the trends of the Korean beauty industry and the development stage of the cosmetics industry to the second-term trainees. The vivid experiences glittered like salt.

“Let education lead to employment and entrepreneurship. Through extensive industry-academia-government networking. We invite students who have completed the training to hold special lectures on employment and entrepreneurship, and provide customized job search information. Instructors also communicate directly with trainees in real time. I seize opportunities by quickly sharing news in the beauty industry.”

62 out of 100 graduates of the first class prepared for employment or entrepreneurship. Of the 62, 21 are currently entering the cosmetics industry. Joined a cosmetics brand company or started a business. Some debuted as live commerce sellers.

One-stop support from education to employment and business start-up

The Beauty Business Academy will hold its 2nd graduation ceremony on August 11 at Taepyeong Hall, Seoul Citizens Hall. This is the moment when 125 beauty experts are born.

The Seoul Metropolitan Government and Sungshin Women's University will hold job interview training from August 10th to 11th. △ Image making and personal color diagnosis (Professor Haeng-Eun Kim) △ Special lecture on cosmetics companies (Bong-Hwan Lee, LG Household & Health Care team leader) △ Special lecture on entrepreneurship (Sung-Soo Kim, CEO of BMS Consulting). In addition, it plans to increase the success rate of employment and entrepreneurship by providing a job preference program.

The world around us changes. multi-layered multi-dimensional simultaneously. Beauty Business Academy empowers you to fight change.