Dr. Jart selected K-pop group Enhypen as its brand model.
We plan to promote the brand by launching a 'Repeat Sensitive Skin New Repair' campaign with ENHYPEN. Enhypen members demonstrate the process of solving problems with Cicapair™ products.
Dr. Jart Cicapair™ keeps sensitive skin healthy. Cica complex and allantoin‧R-protector quickly improve damaged skin barrier. It combines Centella asiatica extract and Cool Sonic technology to provide a quick soothing effect. After launching in Korea and China in November, it will be introduced in the US and Europe in the first half of next year.
Christopher Kindersley Wood, CEO of Dr. Jart, said, “Dr. Jart is a global derma cosmetics brand that aims to ‘meet skin science and art’ (Skin, Science, Art). “We will promote Enhypen and its brand strengths that enrich people’s lives with healthy skin,” he said.
Enhypen said, “You were selected as Dr. Jart’s first global model. “We plan to communicate with consumers around the world in an authentic and natural way.”